With sneaker sales, Sotheby's wants to lure in younger clients into the world of auctions
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With sneaker sales, Sotheby's wants to lure in younger clients into the world of auctionsAFP
Last Updated: Apr 29, 2021, 07:14 PM IST
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Sotheby's says it has also noticed that younger people are being drawn to auctions by design classics with a back story.
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GENEVA: Sotheby's is staging its first international dedicated sneaker sale, seeing the boom in a formerly niche market as a way to attract younger clients into the world of auctions.
Fine art, jewellery and antiques might be the more traditional stock in auction house trade, complete with a packed room and auctioneer banging a wooden gavel.