Why is this the 'most instagrammable' bird?

BBC News
By Victoria Gill
image copyrightB.G. THOMSON/SCIENCE PHOTO LIBRARY
image captionFrogmouths are nocturnal birds, hence the very large eyes, which may have contributed to their popularity
You don't often read the word "instagrammable" in a scientific paper.
But a recently published study that asked "what makes a great bird photo?" has officially deemed the frogmouth the most instagrammable of avians.
The result led the researchers to use another term that I have seldom read in an academic study: "poetic justice". The frogmouth was once designated "the world's most unfortunate-looking bird".
It has now been redeemed by Instagram's millions of animal photography fans.

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