Why is the Far Side of the Moon Always Far?

The patterns of the dark craters on the near side of the Moon have spurred the imagination of observers from all cultures: Some visualize a woman, others a rabbit, or, like most of us, they see the "Man in the Moon."
Near side

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Jerusalem , Israel General , Israel , Peter Goldreich , Reem Sari , Oded Aharonson , Weizmann Institute Center , California Institute Of Technology , Hebrew University Of Jerusalem , Weizmann Institute , Planetary Science , California Institute , Re Em Sari , Hebrew University ,