Why farmers in Maharashtra are banking on branded seeds for bumper crop

Seeding hope of a good yield with epic names
June 16, 2021
Seed brands with fictional film characters like Baahubali and Katappa are flooding the market
Faith can move mountains they say. And also seed hope. Paddy and onion farmers in Maharashtra, crippled by the lockdown, unseasonal rains and rising cultivation costs, are buying seeds called Baahubali, Kattapa, Sivagami, Bhima and Durga in the hope of a good kharif season ahead.
As kharif sowing gains momentum in the State, seed brands in the name of mythological characters and fictional film characters have flooded the market. Farmers are picking these up hoping they yield a bumper crop.

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