White Castle 100th bash mixes a slide-riding CEO, Alice Cooper, crass puppets for pure virtual fun
White Castle CEO Lisa Ingram makes her entrance into the 100th birthday bash for the brand via a playground slide, all-too-appropriate for the woman the company calls the "Slider Queen." (White Castle)
May 27, 2021
With everything from its CEO making an entrance via a sliding board, to celebrity Cravers, like Alice Cooper, singing its praises, White Castle not only proved it's a QSR centered on fun, but also that it's making its mark on the entire quick-service sector during a virtual 100th birthday bash last night.