December 23, 2020
When the pandemic hit, one of the most affected industries is entertainment. With cinemas closed due to the threat of Covid-19 transmission in movie houses, producers are left with no choice but to innovate and think of ways on how to make their films and contents available to the public.
This is exactly the story of how UPSTREAM.ph came to fruition. The Filipino-made new streaming platform created by Erik Matti and Dondon Monteverde, partners of Reality Entertainment, Inc.
"It's made by Filipinos for the Filipinos, we wanted to give a platform to our Filipino content producers, filmmakers. What's better is it can be accessed by anyone around the world for as long there is an Internet, thus giving them wider coverage," Monteverde shared in a virtual press conference on December 19 via Zoom.