AdForum has released the fourth edition of its Business Creative Report, a unique ranking of the world's most awarded brands, agencies and campaigns by individual business sector. The report allows brands and agencies to benchmark their creative impact against rivals in the same field.
The Business Creative Report (BRC) covers eight categories: Automotive, Food & Beverages, Health & Beauty, Luxury, Financial, Retail, Tech and Transport & Tourism.
AdForum receives the results of every major awards show and compiles its ranking from this data. While some shows were cancelled in 2020, the BCR incorporates the results of more than 20 different events, including the D&AD, The Epica Awards, the One Show, New York Festivals, White Square etc.