What indie artists need to know about data transformation
There is a fundamental disconnect between songwriting and the recordings that bring them to the world. That means that collecting all the money due to any creator can be a daunting task. Enter data transformation.
By Chloe Johnson, Head of Client Relations and Strategic Partnerships, Verifi Media
Data has never been a sexy topic, but like an engrossing Greek tragedy, it has layers of drama and intrigue if one examines the problem indie artists are facing more closely. Low royalty payouts from streaming, declining sync offers, struggling to be playlisted, releasing music into the void — it can feel like a plague to an indie artist to release music in the digital age. And we’ve all had enough of the plague. So, to get at the core of these problems, we must first identify the dark mass that surrounds our protagonist: and that is the disconnect between songwriting and recordings. We then must identify the weapon that can defeat the darkness: data transformation.