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WATCH: Protein ice cream pioneers LightWhey unveils significant retail expansion in UAE, plans to enter 1,000 outlets
By Guan Yu Lim
The UAE’s first protein ice cream brand, LightWhey, is targeting listings in in 1,000 retail outlets in the country by the end of this year.
It is currently present in some 650 stores in UAE, following a deal with Carrefour Hypermarket earlier this year.
The company was founded in 2015. According to co-founder and CEO Mohannad Al Hourani, back then “
there were a lot of protein bars and snacks around, but ice creams in the market were full of sugar and fat.”