Print
Volkswagen said on Wednesday it will make a triple-digit million-euro investment to expand its digital and showroom sales in Germany through 2023.
The investment, which the automaker said is its largest for retailing in its home market, will focus on increased product and service training for dealers, upgrading of dealerships, and a digitalization “boost” for sales channels aimed at new and used vehicles.
In addition, VW will launch an online marketplace for dealers this summer.
“We need customer proximity and local presence,” VW brand sales and marketing boss Klaus Zellmer said in a statement. “Customer orientation also means taking into account severe changes in purchasing behavior. It goes without saying that our sales system must be available to customers both online and offline.”

Related Keywords

China , Germany , Hefei , Anhui , Brazil , Pedro Pacheco , Gartner Pacheco , Klaus Zellmer , Gartner , Volkswagen , Jianghuai Automobile , சீனா , ஜெர்மனி , அன்ஹுய் , பிரேசில் , பேடரோ ப்யாயேகோ , கிளாஸ் ஜெல்ல்மேற் , கார்ட்னர் , வோக்ஸ்வாகன் ,