Vungle Purchases TreSensa Technologies
Vungle, a mobile performance marketing company, has acquired
TreSensa Technologies, a mobile ad creative technology company headquartered in New York. TreSensa provides app developers with an instant suite of playable ad builders and customizable game-play ad engines through its cloud-based tools for large gaming and brand studios such as
Zynga,
Kraft Foods Group and more.
“For a long time, advertisers have wanted more access to Vungle’s industry-leading Creative Labs team,” said
Jeremy Bondy, CEO of Vungle. “The addition of TreSensa to the Vungle platform, alongside our recent acquisitions of AlgoLift and GameRefinery, further enables us to provide our customers with an essential destination for app growth and success. As the app industry becomes increasingly complex and data-driven, our goal is to provide app developers with the tools and constant innovation they need to impact every aspect of their business. TreSensa’s leading technology significantly bolsters our creative capabilities and enables us to develop even deeper and more strategic relationships with our customers. We are very excited to welcome TreSensa to the Vungle family.”