Vegan Meals Cost 40 Percent Less than Meat and Fish, Study Finds

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Vegan meals cooked at home cost on average 40 percent less than meat- or fish-based meals and typically take one-third less time to prepare, a new study conducted by market research company Kantar found. The study was commissioned by United Kingdom-based vegan nonprofit Veganuary—which challenges people to go vegan for the month of January and beyond. For the study, Kantar gathered data from online weekly meal diaries from approximately 11,000 people living in Britain for the 52-week period ending in August 2020. While an average lunch or dinner containing meat or fish cost $2.36 per person, a comparable plant-based meal cost only $1.41 per person. Kantar also found that a plant-based lunch was 37 percent quicker to prepare than a meat- or fish-based lunch, and plant-based dinners were 32 percent quicker to prepare than their animal-based counterparts.

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