UNWTO at FITUR 2023: Investing in a Diverse, Sustainable Future for Tourism

With the latest UNWTO data pointing to a return to pre-pandemic arrival levels in some world regions in 2023, Secretary-General Zurab Pololikashvili once again joined His Majesty King Felipe VI of Spain in opening the major travel trade fair. Reflecting the Organization's priorities, UNWTO placed tourism investments, rural development, diversification, sustainability and accessibility centre stage over the course of four days.

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