U.S. retail and fashion brands are cautiously optimistic about Biden's 'Buy American' plan

This article was reported on — and first published by — Digiday sibling Glossy.
As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods.
It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake the lower costs of manufacturing elsewhere. And now that Biden has been elected and that plan can theoretically become a reality, American-made brands have tempered expectations of how much it will actually help and ideas for what steps the administration could take to be most effective.

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