The research
1, conducted on behalf of BAT Group's independent U.S. subsidiary, R.J. Reynolds Vapor Company (Reynolds) found that nearly half (46%) of consumers said they would prefer using a vapor product from a company that was successful in becoming carbon neutral. A brand's environmental priorities and impact are increasingly important to consumers in considering their purchasing choices, with nearly a third of consumers broadly viewing a brand more favourably based on their environmental initiatives.
Vuse, a leading alternative product to combustible cigarettes, was the first global vapor brand recently validated as carbon neutral by Vertis, which based its validation on product Life Cycle Assessment data provided by an independent third party. This world-first achievement for a global vapor brand is a significant contribution to BAT's ambitious climate targets, which include carbon neutrality across its own operations by 2030.