Share this article
Travis Scott has made his mastery of merch abundantly clear, accompanying his sneaker drops and album launches with a plethora of branded apparel — the rapper even issued a selection of pandemic preventatives last summer. As the sneaker world braces for the release of Scott’s much-anticipated Air Jordan 6 “British Khaki,” La Flame has concocted a comprehensive capsule of branded apparel, accessories and home goods, all inspired by motocross culture.
It’s no secret that Scott dabbles in motocross: the rapper memorably put dirt bikes front and center in his “CAN’T SAY” video, speeding across moonlit streets with a crew of likeminded bikers. He also sported a Fox Racing jersey in the video for “Don’t Play,” an in-line design reminiscent of the style introduced in the racing brand’s 2018 Supreme collaboration. It’s an extension of the rugged off-road style at the core of Scott’s Cactus Jack brand, a natural complement to his earth-toned sneakers.