May 2021
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Story Hospitality, an integrated and innovative hospitality management platform based in Abu Dhabi, has announced the launch of its contemporary four-star lifestyle brand, CUE Hotels.
The hotels under the CUE brand represent a modern, chic and urban ambience that provides an unforgettable and exciting experience to its guests. CentreVille Hotel & Experience is the first hotel which was opened under the CUE brand in January 2021, and rebranded as CUE Podgorica. The second CUE hotel is expected to open in Abu Dhabi by the end of Q1 2022.
The CUE Hotels bring a distinctive touch to Story Hospitality with its fresh approach into today’s hotel landscape. Conceived to transport and transform, CUE Hotels stands for happy chic. The brand claim says it all: ‘Unplug & Play' and extends an invitation to step into a sensory wonderland with the aim to invite guests to disconnect from the virtual realm and dive into reality where visceral memories are made and human connections are ignited.