Travel firms look forward to serving MICE tourists at year end
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18/12/2020
14:00
GMT+7
With high-quality products designed to satisfy diverse demand from businesses, the MICE (Meetings, Incentives, Conferences, Exhibitions) market is heating up, promising to become a highlight in the year-end tourist season.
Analysts have predicted a bustling MICE tourism season this year end as businesses have begun planning their year-review conferences, and customer and partner meetings.
Travel firms look forward to serving MICE tourists at year end
Ha Long City, with the world’s natural heritage site of Ha Long Bay, is the site for a customer conference in late December, said Bui Huy Hoang, director of a real estate distribution company in Hanoi.