Travel Apps Will Play Key Role In Tourism Recovery, Says GlobalData
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The desire for a ‘seamless’ travel experience will have heightened during COVID-19 with travelers searching for an easy-to-use platform, where they can be inspired and informed of where they can travel safely. COVID-19 has increased the race to deploy contactless processes, digital health passes and safely store customer data. Therefore, companies should be looking to re-model travel apps to more effectively service and manage the post-pandemic traveler, says GlobalData, a leading data and analytics company.
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The desire for contactless technology is strong among consumers globally as apps that typically use contactless payment allows consumers to purchase at ease. This is influencing how tourism companies target their customers when it comes to booking a holiday. GlobalData’s company filing analytics database shows that both mobile payments and online travel were in the top five themes mentioned in tourism company filings in 2020. Destination management organizations (DMOs) are looking to work towards more responsible tourism post-pandemic through better capacity management. All these areas suggest that travel apps are the way forward to benefit customer, company and destinations alike. Being proactive in developing an end-to-end service that inspires travel confidence, ensures safe travel and overall better management could prove highly lucrative and beneficial for all involved.