Caused a civil war the mystery inside the taco . Tonight the strategy behind a 5 million super bowl ad. But first the nightline 5. Lets give theseliquid gels and go. These liquid gels are new, mucinex fast max, max strength and fights mucous. Lets end this. Your babys chubby hand latches onto your fingers so hard its like shes saying i love hy aveenos oat formula is designed for your babys sensitive skin. Aveeno, natural beautiful r one in just 60 good evening. Tonight we begin with the shocking crime that landed two Virginia Tech students behind bars. Idnapping and murdering a 13yearold girl. Now were learning new details about how they allegedlyng step by step plot to end the girls life with chilling detachment. Abcs eva pilgrim takes us inside the case. I never had one of my friends reporter she was the sweet virginia middle schooler found murdered. Tonight the details of Nicole Lovells short life and gruesome death coming intoth new concerns about the dangers of social media. She seems like she was a nice girl. Any understanding of why they behalf made fun of her . Just because its middle school. Reporter nicole faced terrible medical problems as a he age of 10 months old, colie received a liver fading, she was older, making connections on social media. Thats why she started going to facebook. Someone to give her attention, make her feel aking that awkward transition from childhood to young adulthood and her friend says she was meeting men online. I found out she waswas over the age of 18. You could tell he was way too old. Reporter shortly after, she says, another mysterious man. January 27th, nicole climbed out her bedroom window carrying only her phone and a minion blanket. I have had it to right here withhat this little girl is somehow responsible for all of this. What does she know about flirtation and dating the girl was lured out holding on, clutching on to her binky, her minion blanket. Reporter the police say she snuck away to meet this mannt she have trusted him . Star, goodlooking, successful. I realize in the moment that i am doing things thatish they could be doing. Reporter hed been on television. Yet i still have goals for myself because there are people who are better than me. And i will personally not stop until i reach my peak back. Soon almost 1,000 volunteers were searching and authorities scoured for leads until they were able to track the last nicoles phone leading them to eisenhower. The investigation led us to 18yearold david e. A tech student. Reporter with eisenhower in custody authorities soon locate nicoles body, 80 miles away in north carolina. Its about two miles from a homeextended family. Im sure that its something nicoles family would like to know, why did she have to end up here,condition, discarded in the manner she was . Reporter the investigation leading authorities to identify and arrest what they say is an natalie keepers, charged with helping eisenhower dispose of the body in these woods. Im assuming that it was dark and they may have thought they were further away from the road than they actually are. Because theres no lighting out here. Reporter prosecutors allege keepers also helped eisenhower plan the gruesome murder,or weeks, they say scouting locations, and even buying tools. When Police Showed up to talk to keepers, prosecutors say sheo warn eisenhower, texting him police. It was then she allegedly told fbi investigators eisenhower le and put her body in his lexus, keepers allegedly saying she was excited to be a part of something secretive and special. Thats really a stunning a great deal of callousness about that. She and eisenhower discussed how the murder would be committed,girls throat, as though theyre talking about an object. Reporter retired fbi saying this is ah multiple motives spelling disaster. Theres synergy that came together that made this a very lethal pair. A very preliminary the cause of death is stabbing. Reporter for nicoles mother, its too much to bear. Her favorite color was blue. Was a very loveable person. Nicole touched many people throughout her short life. Part. Reporter while authorities wait for the results of an autopsy they have concluded that nicole was using a messaging app communicate with eisenhower, raising questions about possibly dangerous encounsay kick is a devil for young children. Its like a free ability to text. Anything you want. Parents cant see the phone any of these anonymous apps are popular you can sign up as anybody you want to be. It really becomes a private for some of these pedophiles. Reporter heres how kik works. Download the app for free, add any name and any photo, send messages, and you dont even need texting service. Parents sometimes take away these data plans thinking that, well, the child has abused it. But they only need aal to be age ble to communicate. Reporter abc reached out to kik who told us kik cooperated with the fbi for their investigation, kik with Law Enforcement to combat child predators anywhere in the world, even upon provision of a court order or emergency situations like this one. Sorted bycation, by school, by age. How do you keep your family safe . The first thing parents need to do is set ground rules. Secondly, know the technology, know how the Parental Controls third, they need to talk to conversations about safety, so that kid when it comes time makes that safe and smart decision. Reporter and its not just are many other apps kids can use to hide things from their parents. Blogger liz gambenert how easy it is to hide incriminating photos. When you open it up and i type in my password and hit thes a hidden photo album. Reporter sending photos as easy as point and click. Kid swap the files in apps such as snapchat, kik, yik yak, whis aking sharing large numbers of files fast and easy. Kids will always be savvier than mom and dad, one step ahead of us, thats the nature of the eporter nicoles friend carrie said she tried to tell an adult months ago after she noticed nicole was older man. I went to the officer at my school. Piece of paper and handed it to the Blacksburg Police department denying she alerted the officer about eisenhower saying, had a student or even nicole herself reached out to him in advanceearance about anything that could cause concern, he would have act the on it through the appropriate channeled schannels. Did you no. I think if he would have done something he could have seen the guys on her facebook and he could have stopped all of this. Reporter nicoles family filing into court wearing blue hour before her burial, mourning a daughter gone too soon. A preliminary hearing for eisenhower has been scheduled for march 28th. Next, owl of advertising. How madison avenue is rewriting the play book book on how americansgest sporting event of the year. Counting down to tomorrow nights big gop debate right issan rogue, with intuitive all wheel drive. Because winter needs a hero. Per month lease on the 2016 nissan rogue. Nissan. Innovation that excites. This is a body of proof. P proof of less joint pain. And clearer skin. This is my body of proof Psoriatic Arthritis with humira. Humira works by targeting and helping to block a specific source of inflammation that contributes to bothptoms. Its proven to help relieve pain, stop further joint damage and clear skin in many adults. Een prescribing humira for 10 years. Humira can lower your ability to fight infections, including tuberculosis. Have happened, as have blood, liver and nervous system problems, serious allergic reactions, and new or worsening heart failure. Bested for tb. Tell your doctor if youve been to areas where certain fungal infections are common, and if youve had tb, hepatitis b, are prone to infections,like symptoms or sores. Dont start humira if you have an infection. Want more proof . Ask your rheumatologist about humira. Humira. Of proof what happens when lobster gets grilled, baked, and paired with even more lobster . You get hungry. Seconds until red lobsters lobsterfest is back with the largest variety of lobster dishes of the year. Like new dueling lobster tails with one tail stuffed with crab,with langostino lobster macandcheese, its a party on a plate and yoer lovers dream lives up to its name. Hey, eating is believing. So stop dreaming ts the nfls biggest game of the year but its also the highestrated show on television, making the super bowl the perfect marriage of sports and media. Ted to generate, get this, 377 million in advertising revenue. And while the stakes are high for the teams on the field, they for the teams and the ad agencies across america. Abcs nick watt takes us inside some of the nations most creative minds. R sunday night field reporter men in tight pants, hard ield in commercial breaks theres another just as intense. America has seen the light and theres a butt in this behind the scenes battle is between women, men in beards and industrial space, doodling. Madman was then. This is the greatest advertising opportunity since the invention of cereal. Reporter this is now. Tle deploying every weapon from amusing it girl its not too big. Like you could handle it. You used to call me on my reporter to canadian rappers. These changes dont ruin the song at all. Reporter recently deceased rock stars. Star man hletes. Down. Really . And septuagenarianwith socks on their hands. There are those who expect more. Reporter every slot costs roughly 4. 8 million for the air time alone. Its up years. Why . Because over 110 million will watch sunday night. The highestrated show on youre talking about an audience that is larger than any other audience out there. Reporter and then the bragginge never been a professional athlete but i know what its like to be a professional marketer. Raisinggest game of the year. Reporter the way doritos does it, competition, a 1 million prize for the best amateur submissions which they air sunday night. The three finalists. Me and the dog the stars in this one. The schtick is dogs like competing with huge ads created by mega companies, we dont have all that access, so weve got 30 seconds to make people relate laugh and remember it. Relate, laugh, remember. Yeah. Reporter for the adobsessed, youtube offers their ad blitz channel where fans can watch and votevorite commercials. What is up, guys . Reporter videos from social stars like millennial ava of the draw. Its about the concept. No matter if youre putting a ton of money mind it or one little blog camera, peopleo to whatever they want to watch. Reporter the big dogs also leverage social media, leaking teasers, trailers, sometimes the actual commercials, online ahead of time. Its now the norm. Comes to game day, if youve seen this commercial already youre going to say, wait a minute, everybody, stop, put your beers down, check this out. Doors will open to reveal the team kia. Their walken kia spot is already racking up hits ons that . The new kia optima. Reporter in manhattan, Team Bud Light airing their offering so far, so good. On track i would say. America has seen the light and theres a butt in front of it reporter now to deutsche in l. A. Y intentionally leaked this gem for volkswagen. And set a trend. It out there before, why not keep it for the super bowl . We thought, if theres that much thrust irst and hunger for this to them, just lean into it. So that blew up huge. Then the next year, everybody reporter but this team taco bell. And taking a different tack. The toppings would stay in better if we flipped tandard now for brands to drop their ads early. Everythings out of the bag sometimes a week, two weeks spot even comes out. But this year taco bell and i think a lot of advertisers this year have chosen to hold back. Eople are showing everybody what theyve done before super bowl sunday. Youre holding it upside down. Really . Reporter there are teasers. Lly does not know what hes advertising. Taco bell wont talk about the product theyre launching until sunday. They wont show the commercial until sunday. Everythings a mystery. Top secret can a taco bell product be . You can preorder the product, 700 people as of this morning preordered something they dont know what it is. Advertising. Youre selling something to people they dont know what it is. You already want to eat it. Do you know what it is . No idea. What can they do to a taco . Reporter who wins this and arguably the bigger battle sunday night . It stands to critics, reaction, and the looks on friends faces. Looking around the room seeing people yeah, yeah. If theyre actually hey, good, thats great, brad. Thats not good. Not good, thats the fake one. Then theres, that was good thats the one im lookingot something for you, girl. Knowledge. Anywhere you want it. Reporter im no stranger to the ad game. We made this for nightline a year long story as to why. Anyway. To get an idea how this multimillion dollar Creative Process begins, a challenge. Lt client. We have a tv show called nightline. You need to think of a super bowl commercial for our tv show. Ideas, come on. Nightline is better than any other show . We are better at topical news but funny. Do you want to tug at the heart strings . No, i dont want anyy stuff. I want belly laughs. Like smutty bell laughs. If you guys were the first to create an nontraditional icon, like maybe a talking cat. Reporter stay with me. Do you have an enemy . James corden. Seth meyers and james so take down seth meyers. Fall asleep to us instead. Reporter is they nowhere near as inspiring as Christopher Walken with a sock. Heres why. Wed probably love to come up with a great super bowl commercial for you for nightline right at the table today it would take eight, nine mont of every agency is and forever has been to upstage this. The commercial that started all battle back in 1984. Apple. Can anyone trump it this year . We shall reporter schumer perhaps . Thats why were forming the bud light party. Reporter walken . Pizzazz war hawk, this is good dontt it is reporter or whatever it is in that taco box. Im nick watt for nightline in los angeles. Nting down to the battle for the granite state. Well have a preview of tomorrow nights final republican president ial debate right here at abc before tuesnew hampshire primary. music woman i ll never remember all the projects, presentations, or meetings i gave up my nights for. music i ll never forget. Get out there, in the 2016 ford escape. Be unstoppable. Ght song take back my life song music your cough, its just a cough. Youd see how often you cough all day and so would everyone else. New robitussin 12 hour delivers fast, powerful cough relief that lasts up to twelve hours. 12 hour cough relief. Because its never just a cough. Rn relief . Try cool mint zantac. It releases a cooling sensation in your mouth and throat. Zantac works in as little as 30 minutes. Nexium can take 24 hours. Try cool mint zantac. Eves finally tonight, the race he stakes couldnt be higher in the republican contest. Donald trump will be front and center for their final debate moderated by our own david muir and martha ving us a sneak peek tonight. Hey, good evening. The excitement is mounting here at st. Anselm college in manchester, new hampshire, as our abc news crew finishing touches on our debate stage. Top three candidates donald trump, ted cruz, marco rubio will be taking center stage here if theres one thing we can count on its some heated exchanges. All the candidates are gunning for momentum. Just ahead of the crucialary on tuesday. Everybody wants to make their move forward. But it may be the last chance for some. Thank you, martha. David muir will moderate that debate tomorrow night at 8 00 eastern, 7 00 central time, right here on abc. Ident george h. W. Bush who said, if anyone tells you americas best days are behind her, theyre looking the wrong way. Thank you for watching abc news. Tomorrow. As always were online on our abcnews. Com. Good night, america
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