back for round two are tim robinson and tim alberta. eugene, thank you for writing about this topic. i've been thinking about this week. perfect phone call to me? it's arby's. we made too many roast beef sandwiches. get down here and help us. that's a perfect one. but no one describes phone calms as perfect. >> no. no one does. and thus it's memorable when somebody does, and when somebody does it -- >> he branded it. >> over and over again. he's branding it. this is something he's good at, right? look at all the buildings that other people built and owned around new york that he had his name on. he is good at branding. >> oh owns joe biden's story in ukraine now. >> exactly, exactly. it's donald trump's one great talent. it's amazing that people don't recognize that and realize that if you want to get your message out, you have to get out there. you have to -- you have to play on that terrain, and you to define the playing field or he will.
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