Fulltime job out of parttime work. The digital revolution has created problems that need solving, like cyber threats, and data organization. The solution . Trained employees. Mary thompson traveled to companies who are looking for these new types of workers and shell tell us where the jobs are and what skills are needed. Reporter a painter since childhood, 29yearold Mariah Walton said her art makes her good at her job. I have a mental image of everything in my brain, and i feel like ive actually been a really good strength in joining them. Reporter always an artist, once a meteorologist, walton is now a Data Scientist at the networking site linkeds in. Her job is to sift through the files generated by clicks on linkedins website. Its helping the firm serve its clients and advertisers better. But its not just like big data, all industries do it these days. Putting a premium on workers like walton. Data field is actually very sexy, and its a hot demand. Its super hard to find right talent and the right people. Reporter that demand leading the Consulting Firm mckenzie to a find a shortage. We saw the potential gap of 140 to 190,000 positions in the United States alone. Reporter linkedins head of data recruiting will hire over 100 Data Scientists this year. A 50 increase from 2014. She says competition for talent often leads to bidding wars for workers who depending on their background can command a sixfigure salary. Linkedin keeps its minds and eyes open when looking for talent, recruiting at tech talks and conferences, and taking a chance on people like walton who dont have a background in Computer Science. People like jared, the 31yearold working in intelligence and the Solar Industry before landing at linkedin. The one common thread, i think, that really unifies those is, i was in a place that had a great deal of data. And it really wasnt structured. And there were these interesting and really critical important business questions that we wanted to ask of the data. Reporter questions big data miners like walton see helping their employer answer the Big Questions that face business today. In the world of the cyber criminals, one of the newest recruits. What i like best is, it doesnt feel like a job. Reporter a former welder, hudson now works at morgan stanley. He completed a threemonth training program. Were looking for vulnerabilities, any threats that can compromise personal information and data thats highly regarded to the organization. Reporter costing businesses an estimated half a billion dollars a year, Cyber Attacks show no sign of showing down, and thats fueling growth in a sector semantic estimates will have 6 million jobs by 2019. But only 4. 5 Million People to build them. The markets hot right now. Because every time you open up the newspaper, theres another cybersecurity attack going on. Reporter higher demand means higher salary. Burning Glass Technology said on average cybersecurity jobs pay 84,000 a year. Thats 9 more than your typical i. T. Job. Still, these positions are tough to fill. Burning glass ceo said thats because candidates need technical chops, and a deep knowledge of the industry it will defend, like health care, retail or finance. About 84 of cybersecurity jobs require a College Degree. 70 of them require multiple years of experience. In a field that really didnt exist multiple years ago. Reporter to build a pipeline of workers, head of human resources, amy, is looking beyond the walls of Higher Education and expanding sd3. A program focused on training minorities and women. 80 of them have ged or equivalent degrees. Its a work force that you wouldnt normally have access to, or they wouldnt have access to. Reporter shes among graduates that take courses, including Ethical Hacking and security plus. It changed my life in many ways. Reporter and for semantic, its changing the way it develops workers to fill critical Jobs Available now, and in the future. For emily sharon, a sixmonth search for a fulltime job, with lots of parttime work. My world just sort of exploded. Reporter the new jersey native and former teacher, broadcaster and chef, finding Strong Demand for her writing, cooking and other skills, through the online odd jobs marketplace. Ive been hired to write a love letter, and deliver a frappuccino. Reporter sharon, one of the 33 of workers in the u. S. Who are free lancers, a number seen growing to 40 by 2020 according to its study by intuit. The Online Marketplaces are expanding free lance well into the territory that used to be occupied exclusively by fulltime employment. Reporter this professor sees this driven shift with highquality free lancers, generating more jobs for the free lancers at higher pay. We grab it across every profession, are significantly higher than the bureau of labor statistics averages for the same professions. Reporter still, task grab it ceo says while 10 of the firms 30,000 taskers make parttime work their fulltime job, most task to make ends meet. 90 of the community is actually utilizing this to pay one to three bills every single month. Reporter doing two to three tasks a day on my way to new york city to complete a task. Reporter sharon grosses about 3,500 a month after task grab it takes their cut. Heading to cupcakes. Reporter as much as sharon loves the everchanging nature of her job, at her age she wants the stability of a fulltime job. I want to know exactly what im making. Reporter the income uncertainty a problem for many people who work on their own, a problem the founder of the Free Lancers UnionSarah Horowitz believes could be partly solved by a governmentrun worker funded rainy day reserve. You could imagine people could be able to put away pretax amounts into an account. One way of providing protection to a fast growing sector of the work force. For nightly Business Report, im Mary Thompson in new york city. This year, the debate over wages has been front and center. The federal minimum wage remains stalled at 7. 25 an hour. The amount its been at for the past six years. Slowly, cities have been taking the issue into their own hands, and hiking pay. But not all Small Businesses are waiting for their city council to decide how to best compensate workers. Kate rogers tells us what main street is doing to level the pa scale. Reporter a small restaurant in pittsburgh, pennsylvania, implemented a flat wage of 35,000 a year for its employees this spring. Servers and backup house staff are now on an even playing field. They also get a stake in the restaurant via Profit Sharing and health insurance. A lot of times restaurant employees, its viewed as a job, not as a profession or career. The people that we have here dont think of it like that. This is a career for them. So we want to treat them more like that and pay salary and offer benefits and health care. The things that you normally associate with a real world job. Reporter workers are gearing up to receive their first quarterly bonuses ever. Practically unheard of in the restaurant industry. Employees like zach are paying close attention to store operations. Its more of working smarter. I mean, if we see something that needs to be used up, if it doesnt, not only the restaurant loses money, but im losing money. Reporter while the common message on main street is Small Businesses cant bear the burden of wage hikes not driven by the market, some are proving that theory wrong, paying well above both state and federal wages. Across the country, at Earth Friendly Products in garden grove, california, kelly is paying her workers 17 an hour. The household cleaning product manufacturer has always paid above minimum wage, because she says its the right thing to do. The company has facilities across the country, and retails in big name stores, including walmart. If the minimum wage had been adjusted for inflation over the years, it would be nearly 22 an hour. Im not advocating taking it that high at this juncture, but we realize we needed to do something to create a living wage for our employees. Reporter esp also gives rebates to workers who install solar panels on their roofs or drive green vehicles. They say its made all the difference. Most of my money went to paying child care, and then i was left with a couple of dollars, and i had to decide, okay, what do i want to do, do i want to pay my utility bills, or do i want to bring food to the for our family . But now, with this increase, we have a home now, and we have transportation. And im able to provide for them. Reporter for nightly Business Report, im kate rogers. Coming up next, looking for a raise . You might want to consider moving. Well tell you where you have the best chances of upping your income. As you probably know, Small Businesses are seen as the engine of job creation, which is why cities are looking to lure startups with incentives, and its working. Just as the typical American Worker is transforming, there has been a major shift in the places that are deemed the best for starting a new business. Kate rogers takes us to two cities seeing massive business growth, and theyre nowhere near Silicon Valley or new york city. Reporter . You describe it as a place that has a siliconlike vibe but with good barbecue. Reporter entrepreneurs looking for an alternative to San Francisco or new york, durham, nng, is billing itself as the new startup capital of the south. A former tobacco warehouse is now home to 240 Early Stage Companies in an incubator called the american underground. But perhaps whats more impressive is that after these Companies Get off the ground, they arent fleeing for the coast. Theyre staying put. Many of the Companies Find the area to be relatively sticky. So its an incredible asset base in durham and in the triangle with the great universities that are here. Venture capital firms and things like that. Many startups find they really like it. Theres a great quality of life and they end up staying. Reporter this woman created her Energy Drink Brand while studying at duke university. She grew out of dukes incubator and into the american underground as her company continued to expand into stores like whole foods across the southeast. She even won last years demo day securing a 100,000 investment from aol steve case. But shes not planning to relocate anytime soon. Durham is where my company was born. Its where my first customers were. Its a great place to live. The quality of life is fantastic. Reporter durham is on the short list to receive google fiber, the highspeed internet product in the future, and the american underground is a google for entrepreneurs tech husband, receiving both financing and mentorship opportunities for their startups from the internet giant. This woman took advantage of these opportunities. A Program Giving workers laid off from Triangle Park a second chance. It meant everything to us. Because you have unlimited resources that you can tap into. The american underground provided us some structure of teaching us how to do our message, teaching us what does it mean to do startup. Reporter patterson is living her dream now of being her own boss. She launched my family cloud last year. Shes reinventing herself in a place reinventing itself, from tobacco road to an sbu entrepreneurial hotbed. Austin, texas, may be known for live music and barbecue, but these days its gaining steam for something else. Its a vibrant startup scene. Isabel louisiana is one of austins rising Small Business stars. This year she was awarded woman business of the year by governor greg babbott. She went on to show at new york and austins fashion weeks. Even landing her clothes in nordstrom stores. It started with art for me. Ive been painting since a very young age. That really led me to fashion through way of sewing. I was doing a lot of mixed media and incorporating fabric into my art. That led me to an interest in selling. I fell in love with the world of fashion. I havent stopped since. Reporter her fashion week debut was thanks in part to del, and its womens entrepreneur network. Startup for launching at record rates here in austin, in fact, in 2015, there were an average of 550 new entrepreneurs per month in the metro according to the kaufman foundation. Technology Companies Like spice works, which has raised a total of 111 million in Venture Capital funding so far are laying the groundwork for an alternative tech scene to rival both Silicon Valley and silicon alley. The social network for i. T. P s pros, a former twitter executive. Austin is absolutely achieved Critical Mass on at least our scale, in terms of the number of companies that are hiring people. I think producing Good Business leaders. Weve always had good tech talent here. I think were now developing new Business Tech leaders as well. I think theres Critical Mass not only for the companies here now, but those who will come, and hopefully maybe some of us are producing the sort of the austin style of managing tech companies. Reporter for newer startups, theres capital factory, a fund all rolled into one. At any given time, theyre up to 400 startups in residents working and hoping to become the next big thing. Theres a lot of overlap what has historically been the live music capital of the world. It has a lot of creators. We have, i think, by nature, we have a culture that is very innovative as a city. We have a university that has a lot of great talent. Weve been blessed with some extraordinary successes that have created an ecosystem where theres other investors that are willing to invest at an early stage. I think austin has sold itself over the years. Where else can you eat breakfast tacos . Reporter in austin texas for nightly Business Report im kate rogers. What about those of us not taking the plunge and going out to start a business on our own . Youve heard of moving for lower taxes, and better schools, well, how about a higher income. The Salary Research company pay scale took a survey to find out where you have the best chances of getting a higher than average raise. Here to discuss the findings is pay scales kenny madaro. Nice to have you here. Welcome. Thank you for having me. Lets start, first of all, before we get to the cities you might want to consider moving to for a better raise, lets talk a little bit about the complexion of raises. Are we seeing significant percentage moves in raises this time around . Or is it pretty steady . Yeah. Well, raises have remained relatively stagnant over the last few years. But the good news is, they have improved since the great recession. By how much . A couple percent. Were looking at raises closer to 2ish percent in the great recession, now its pumping up against 3. 5 to 4 . Also, instead of a straight raise, now employers are adding bonuses and incentives. The complexion of what a raise is has changed. Exactly. Surveying over 4,000 organizations, we found that almost 76 of them are now offering more incentives as part of the total compensation package compared to only 70 in the early 2010. So lets take a look at the three best cities, or places that you might be able to get more bang for your buck in terms of your employment. We have dallas, texas, minneapolis, and seattle. What do they share . The main thing that they share is a strong tech presence, or in minneapoliss case a biotech or bioscience presence. Thats a really hot competitive field, where competition for talent is working together to drive up wages across the region. And the three worst cities for raises, i wouldnt want to be on this list, houston, texas. Its been hit hard by energy falling. New york, and riverside, california. Are there any threads of similarities in that . Similar to the top three. The bottom three are there because of their dominant industries, or what theyre really seeing in terms of their Market Trends in those industries. Houston has taken a hard hit with the fall in gas prices. It used to be a real kind of leader for wages. But its been relatively lackluster the last few quarters. Katie, thank you very much. Appreciate it. Thank you. For the full list head to our website nbr. Com. Imagine a starting salary of 70 grand a year. Meet the entrepreneurs who are making that a reality. Students across america are headed back to school this week. Heres a nod to some of the things that come out of Business School classrooms. Steven neil caplan at chicagos boost school of business explains to us now how student concentrations are evolving with the times. Entrepreneurship at chicago booth just passed finance as the number one concentration. So weve had this huge increase in interest in entrepreneurship over the last 10, 15 years. You cant teach somebody to be creative, or to come up with a new idea. I think thats innate. But what we can absolutely do is increase the likelihood you succeed if you have a good idea. An example is grub hub. Grub hub was a raw startup in my class in 2006. And we helped them a great deal in refining their business model, helping them get funded, and today, that company is worth on the order of 3 billion. What a Great Success story. Graduating with a business degree isnt the only path toward success. In fact, one of the most devastating issues the new American Worker is facing is student debt. Its the norm to go to a fouryear school, take out thousands in loans, and hope someone will hire you so you can pay off all the money you owe. That formula doesnt work out for everyone. Tyler mathisen introduces you to two entrepreneurs, a harvard grad and a College Dropout who are trying to make an education that pays off obtainable. Jen eisenberg is a Software Engineer at paperless post. Thats the online stationery shop. She helps write the instructions or code that make the website function. A Computer Science major, not jen, that foray lasted one semester. I realized i couldnt build anything tangible. Instead, eisenberg majored in ling wis ticks, but spent the summer before her senior year of College Learning the basics of coding at new york citys flat iron. Thats crazy. The internet happened. Adam enbar helped start the flat iron school. He didnt study Computer Science either. After college, he wondered if his education was really worth the hundreds of thousands of dollars he and his family spent. I didnt feel like i had any real skills. A College Degree used to be the best investment somebody could make. Thats not really the case anymore. He began working at a Venture Capital firm looking for ways to invest in fixes for Higher Education. He didnt find much, until he heard about a College Dropout who was teaching people to code, and helping them get jobs. Computers are stupid. They dont know anything. We teach them everything. He taught himself to code as a new york city teenager. He dropped out of college to write software for a hedge fund. Later, he cofounded his own webbased business, but on the side he began teaching others to code. At meetups, workshops, coffee shops. Students thanked him for changing their lives. They were like, this teaching thinking is amazing. It was a profound impact to have on someone. Hes telling me about his hobby. My mind is melting. Im like, you are doing what most educators in america cant do. Enbar figured they should start their own school. I said, no one will come to our school. But within days he changed his mind. They leased space, bought desks, and for about 40,000 total, opened the flat iron school in october 2012. How to give very clear instructions is a science in itself. Only about 6 of the applicants are accepted into flat irons fourmonth program. It costs 15,000. But 99 of the graduates, nearly 500 in less than three years, have jobs. Average pay . More than 70,000 a year. My increase in salary was Something Like 40 . Tiffany studied music Business Management in college. Now shes a Software Engineer at an Online Marketing firm. I was a musician, i was a theater kid. It doesnt matter what kind of person or background, as long as you want to learn it. Which is why enbar and flaumbaum see a future like reading, writing and arithmetic is a basic tool that can open the door to success. To create a new way to teach people the stuff. A new kind of paradigm that doesnt require a fouryear and masters degree in Linear Algebra to take your first computer class. Flat iron offered classes in 13 cities across the country this summer. The founders believe most jobs will eventually entail some level of coding. And thats why they believe its just not for Computer Science geeks anymore. And finally tonight, good news if you did some driving this holiday weekend. You probably saved some cash. According to gas buddy, a gallon of regular was 2. 45 across the country. Thats the lowest its been during a Labor Day Weekend since 2004. Overall, americans were expected to have spent nearly 14 billion these past three days, on things like hotels and eating out. According to the u. S. Travel association, thats just a slight increase when compared with last year. That is nightly Business Report for this labor day. Im sue herera. Have a great evening, everybody. Tyler will be back and ill see you tomorrow. By barnes noble, home of the nook tablet. Where you can experience books, music, games, and more. In our stores and at bn. Com acorn proudly presents miss fishers murder mysteries. [ circus music plays ] [ applause ] jones come on in, my fine friends. Come in, come in and see the wonder of the age. 10 spectacles for the price of one. Dare our duke of the dagger and his delectable assistant. Roll up, roll up marvel at the mighty samson, the freaks and phantoms, and the merely fabulous. Snake woman, man woman. Its all real. Oh, yes