People are prediction engines and move through. Administering medicine and how far can the machine go . In this case whatever rules you want to give it. Obviously the machine doesnt administer but it does get to the point where its actionable to get actionable intelligence that gets you to do something, which is the right thing. But so we often in involved in trading for example, in trading space, we actually can go all the way to make a decision. You mean a trade . Yeah and thats thats a decision you cant leave that up to a person because the opening may be so brief. Only a machine can move at that speed. I think they have been making trades for a long time but making a diagnosis or trying to cure a disease without currency trading is different with the pattern over days and thinking my opportunity is coming up. Thanks for mentioning this. You know, high speed trading has been around for a while and its really a game of speed. The difference in our case its a question of intelligence in our case, we look at streams of data that are much more extensive and higher than what high speed frequency trading does. To do that you need to have a much broader, bigger larger scale system to take in all of that information. One of the things thats interesting id like to be unhelpful here if you have written these fantastic algorhythms, how come we arent having this conversation in your helicopter over your mansion. Our goal so to deploy our large scale system across a slew of industries. We work in Health Care Trading when i think is interesting about ai were used to robots replacing Steel Workers or auto makers. Ai would replace white collar workers, potentially entry level white collar workers. I know weve had a guest on the show who experimented with ai writing a newspaper. Now coming for us. What sort of industries are ripe for we could make ai do that. I saw e discovery with law. Obviously health care you were talking about that. Where else can ai get its hooks into . Many but were talking about jobs here essentially and so were hiring big time and if you go tour page youll see were hiring enough people. So recruiting fest. I think yesterday recently said in 2018 the u. S. Will have hired 190,000 let me interrupt my own question and follow up on that. What do i need to know coming out of stanford i got a cs degree and allows me to code and create a startup. What is the thing youre looking for that again goes to my original question what is ai and how do i become an expert in that . Theres a lot of domains. Coder science is one and third expertise, a lot of Decision Makers have expertise for people like us. How you address a specific problem. You Want Health Care experts. Exactly, you have to ask the right question of the system. Artificial lawyer intelligence, doctor intelligence. Go back to that. Lawyer, doctor what else . Where would you see ai coming into our lives . Logistics, insurance. Trading i mentioned in investment routing, so traffic, repair, car parts, runs the gamut. All taken over by jobs. We cant because we dont have time but i want to see how pleased i am that guests are pushing for job openings because there are so many in this economy and in the city and in this region. Thank you for being here. If you have a degree from stanford. Up next andrew mason joins us when press here continues. Welcome back to press here, every sunday morning in San Francisco is a good morning but some are perfect. The sun is out and the coffee is just right and youre in the most interesting city . In the world. I experimented with a new ap called detour. It gives you audio tours of the city working with the gps in your phone. As you walk people who know the city best guide you to their favorite spots. Heres what i want to do with you right now. In the middle of all of the every day hustle and bustle of this big city i want to walk the streets for 25,000 years of San Francisco history, just a little more than 25 blocks. That is a clip from the author the cool gray city of love. I know its not professional to gush its one of the best apps on iphone i ever used. It was a wonderful surprise. Equally surprising is andrew mason, best known as the fellow who founded groupon or fellow who turned down 6 billion to sell groupon to google something when my dad heard about it called me on the phone i dont get it. We wont talk about that but he said i dont get it. What a pivot. What a strange pivot, youre a tour guide app operator. I hear that a lot. I dont know what people expected me to do next. Not tour guide app operator. Like build the ark the trick of groupon it was all about giving people an excuse to get out of the house and experience the world. For 24 hours we would give you a discount on skydiving or Something Like that gosh darn it, if im ever going to get up and do it now is the time. Im not im not going to get another opportunity for a deal like this. And among Tech Companies it and you had a big humanities basis, there was lots of writing involved and lots of people staffing and writing up great reviews and your own background was somewhat that way, right . I have a degree in music which whenever detour was doing bad in the public markets. Groupon yeah oh, good im messing up were going to give you a break. Thats good. So what were we talking about . Your background. With groupon, the writing built the brand but in some ways it was an indulgence, it felt it was an additional thing to make it fun for ourselves and customers. It plays the same role sales people played at groupon, its all about the content. The technology is very important but its table stakes for creating wonderful content. Its a wonderful warm idea. And i can see taking to it. How many cities can you roll it out to . Where else are you going to be . We want to blanket the globe with this content and create a form of augmented reality, it feels like an a central part of experience. Thats sounds more like crowd source i would think more of it an ecosystem in a marketplace in the same way that music is a medium of content and professionals creating a living podcasting or radio production. Were going to open up were only creating own detours because people have anchored in mir mind an audio tour in a museum which is dry and not a great experience. We want to make sure everybodys first detour experience is like the one you had. Fabulous. Are you focusing primarily on big name writers . Not only a lot of detours were doing, we have one of the fishermans wharf, been fishing for 50 years and takes you behind the facade. If i didnt sell it big enough, let me sell it because of the gps, the author can say, you see that light pole over there, not that light pole the other light pole walk towards it and it waits and you walk over to it. Now the reason i brought you over here and it becomes a very intimate. Thats important because youre sort of teaching future creators rules about how this is going to work and thats really important for narrative instruct tour. Something smart about wikipedia, it wouldnt work unless people knew what an encyclopedia was in the first place. Thats true. Theres been a massive learning curve to when we take very talented radio prouders or film makers, they find theres a new set of rules for writing for place in terms of interactivity and making sure youre pacing things properly. And weve been weve been baking all of those rules into Creation Software were building. For future generations of detour makers its all intuitive. The technology for getting stuff right and making it so its responding right on the Street Corner or walking in front of the fish market or whatever it is its tough but ultimately the goal is to make the technology melt away and make it feel intimate so you forget youre using technology. You did with an npr producer on of all things trash. I saw the fishermans wharf, but defend trash. Id be glad to. Defend it, yes. Walking tours are typically what you think of doing as a tourist. For people in their own city . But thats our kind of pretense, can we make detour a thing you can do on the weekend instead of going out and seeing movies. If we went out and took a detour together we could sync our phones and its a fantastic social experience. Part of that is taking these nondescript places like bay view and showing people all of the hidden stories there and building these fantastic interactive experiences. Pulling them into the goodwill and that type of stuff. Journalists will love your app. You could do crime reports. You can do novels and radio drama, all different ways to take it but id like to take another detour through groupon, walk me through that. What is it like that was well done quinton. What was it like to be that guy for that period and have the world assume all of that stuff about you, some of it true and it was you get used to it and you just like sit back and enjoy the ride. But its surreal. It is surreal. And you personally i feel so lucky to have had that experience and be part of building something that millions and millions of people are continuing to use and people still come up and tell me how much they love using groupon. And i feel like we live in a time where you can be like a mediocre talent but theres this amazing blank canvas called the internet that has recently come into being and you can create the equivalent to row row row your boat in music and touch millions and millions of people. And i feel so lucky to have had that opportunity and build something over such a short period of time. What is it like when it takes off like crazy like that . Its fun. Im glad to hear that. Its a lot of work and at times you feel like youre just holding onto the tail of a rocketship and doing your best to claw your way back up front, but to have had an experience like that ill never be anything but grateful. Let me ask about this question about the selling it and not selling it. Is it that you loved it that much that you didnt sell it to google . I feel like im doing my nice little audio tour sorry. Its all by the way, you handled everything you did at groupon so nicely so politely and so selfdep pri indicating. Looking back would you have sold it . Did that ever change . For me it was i wasnt i didnt start groupon to make as many money or sell it as i possibly can. That was never the goal. Not the goal with detour. I thought at the time to answer your question really simply, i thought at the time that the company was worth more than that and i continue to think the company is worth more than that. Back to detour only got a minute. Okay. Circling back to detour what are the most interesting things youve seen people do with this so far . Well one of the things one source of inspiration, one of the reasons i got excited about this was just seeing at groupon how when tours of the city were some of our most popular items. We had an architecture tour in chicago. Every time we put it on the site it would sell 20,000 tickets and sell out in a couple of hours. And that got me intrigued by the space. Its one of the things that got me intrigued. When i started seeing some of the things that more artistic kind of vision nars and location based audio had done over the years without technology, theres a group that is called sound block, that did a tour of brooklyn a day in the life of somebody whos family lived in that community for generations and takes you into a Convenience Store where you buy a yamaka and you watch people pray. It was a surreal experience and became closer to actually walking in somebody elses shoes than you can get. We have to stop you there and save time for our next guest. The strange story of selling jelly fish online. You want to see that. When press here continues. Welcome back i assume you know what a hipster is. Tight pants and big glasses and beards and a plaid shirt. They like unicycles and goat cheese and call the bartenders mixologist. Hipsters are interesting entrepreneurs and the odd things are they buy and sell things worth our attention. New book is called hipster Business Models and everything is bull something, not quite sure what it is. Thanks for joining us. What is a hipster Business Model . Well its basically a young person who realizes its not that hard to start a company right now and then they have an idea that they are passionate about and try it. Looking for authenticity or to tell say product sold in a different time in america but i think a lot of it comes down to they are just like sitting around and one day it would be cool if this thing existed. I wish this thing happened or why dont i try to see if i can sell it. Theres now a really cheap cost to production and distribution so people can float ideas. See if they work. Jelly fish. Economy going to the brick and mortar world. Using the example of jelly fish, there was a guy in the book who sold jelly fish tanks, he put up a website to see if anybody would be interested. Which is a great Business Model, assuming you can deliver in the end. He bought google ads and put up a website and someone said we need a 25,000 jelly fish tank. No idea how to build one. He figured out how to do it. It was extremely difficult, way harder than he thought it would. Then he ended up figuring how to you make a 500 yelly fish tank later and jelly fish home pet industry. How is he doing now . He sold the company. Not bad. Easy to make fun of it as you walk through the farmers market, they take it one step too far. Sometimes you can tell what a hipster business is. But what is it beyond sort of crafty . Well i think its based on an insight and passion that maybe other people dont have which is why its not a regular startup. But its also based on just trying stuff. It looks really weird, it could be something thats selling like oil for your beard and people might say thats the most hipster thing. Do you think moving into for lack of a better word the brick and mortar world. Its the secret knowledge that some people have you can start a Company Without getting a patent and getting lawyers and raising this money. Tech or not tech why not try it instead. Its not necessarily easy. Chocolate infused Coconut Water is tomorrows flavored monkey plasma. Who am i to judge . 10 a bottle. Its important to not sort of have a culture where these sort of people arent teased but sort of well still tease them. Just trying weird stuff no. Paying 7 for great things you see, like this wasnt in our book, but the mother of hipster toast, you know, that was a great story about someone decided they wanted to open up their own coffee shop and place in this world. And they started selling really delicious toast. If you look at her back story, shes a human being and has a great story. Anyone that has a story that you might look at them as being a weird hipster, they are someones child and have their own problems. To be fair, most amazing discoveriries and inventions started with a crazy idea. And weird people doing weird stuff, its pretty cool. Generation of Small Business owners in in country. Thats right. I have to get in your blog real quick, pricenomics really enjoy it. Thank you for being with us this morning. Thank you. Well be back in just a minute. Thats our show for this week. My thanks to our guests and thank you for making us part of your sunday morning. Welcome im damian true jill lo were honoring our veterans here on your comunidad dell valle. We begin with braille family services, the director there is back on. Welcome back to the show. Thank you. First of all, i know theres a lot of talk to about in little time. Tell us about grail family services. A Nonprofit Organization that serves families of Young Children residing in east san jose. Our focus is on Early Literacy and p
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