Birth. Home which means of species. A home worth saving. You those are big changes and most start with small steps through thick and global interiors tell stories of creative people and innovative projects around the world. Like news that protect the climate least religious organizations and resources should. They create interactive content teaching the next generation of guns and gun control to change things using all channels available to inspire people to take action and were determined to pin something here for the next generation and the ideas the environment series of global 3000. 00 on t. W. And online. I click i like i shop online and that produces huge amounts of data but who analyzes it one culprit is the Advertising Industry i look for a curry recipe online and suddenly ads for indian cookbooks pop up everywhere big data is it a blessing or a curse our focus today on shit. Im always online my smartphone is always connected wherever i go along the way i leave Digital Footprints and help create a pot of whats known as big data. Researchers have analyzed close to a 1000000 apps from the Google Play Store they found that 90 percent pass on user data and many of these apps send data to several companies that sounds unsettling but does big data have a real effect on my life well let me know if i need my umbrella tomorrow. This Vaguer Rocket has a new kind of Weather Satellite on board at an altitude of 320 kilometers will collect data that will help meteorologists create Better Weather forecasts. For the 1st time a satellite will be able to measure wind speeds using laser range. It even works in locations that are normally inaccessible like over oceans is a perfect Storm Brewing out there. Can help us predict the weather. Insurance companies also use big data for instance to estimate the impact of natural disasters like flooding and car insurers set their rates according to the risk of theft where the policyholder lives so you might pay more or less for your policy to pending on how many cars have been stolen in your neighborhood. Big data can also make your sat nav more useful and precise in a las vegas Pilot Project an onboard computer tells drivers how fast to drive to catch the green light. And in Estonia The Port Of Tallinn is a digital showcase project trucks and goods are checked in electronically big data to better logistics and shorter waiting times. So big data is Big Business Companies are investing. In software that analyzes it in 2018 more than 6000000000 Euros were spent on big data applications in germany alone. Heres a stunning application from the field of Medicine Predicting Flu Epidemics with the help of twitter Data Researchers at university took 500000000 tweets from around the world and fed them into a watson Computer System once and found the relevant tweets was more it recognized what they were about for instance if the writer got a flu shot or already had flu symptoms this process is known as cognitive computing the digital simulation of Human Thought Processes was in for example search for key words like flu and put information into the right context. Even in sorry day hospital is using big data to diagnose illnesses more quickly and treat them more effectively. This is a tumor cells which are specific molecular markers know to chim or cells of the same and ideally therapies would be targeted to the Precision Medicine hopes the term in which therapy is likely to be most effective researchers identify the tumors genetic characteristics to select a targeted treatment. Dr claudia fall break from Berlin Charity hospital is using big data to improve Cancer Treatment shes collaborating with the Molecular Health Data Analysis company. Did it is generated worldwide through various clinical studies and Research Experiments and then collected in databases for example Molecular Health checks these databases regularly on a daily basis and compares the results with those from the patient samples. To get such results tumor cells molecular markers or analyze the process called sequencing doctors at the sheraton a send the results to Molecular Health. Molecular markers or compared with those of thousands upon thousands of other stored in the companys database. The database also contains information about therapies a report is produced to provides doctors with a recommended treatment tailored to the specific characteristics of the tumour cell. Thats what this is what were looking for its the direction we hope things will go in the future wed like patients to receive personalized treatment based on molecular changes we can identify during sequencing. The idea behind the project is revolutionary but using data from so many people as the basis for medical decisions and possibly superseding diagnosis of the patients doctor is also controversial. In germany people are still quite cautious where. Afraid to give others access to our data which is understandable as a researcher id like to manage my own data and know exactly whats happening to it. But i think we must do away with this idea of keeping it all to ourselves the amount of data is just too large for that. Big data has already allowed berlins Charity Hospital to identify individual therapies for some 30 cancer patients. Treating illnesses with the help of big data thats Real Progress and it shows that ai and humans can Work Together for the benefit of mankind another thing that big data has done is make Human Behavior more predictable thats especially interesting for companies who want to target us online with personalized advertising that can still be hit or miss just because of Research Diving expeditions doesnt mean i want to buy a wetsuit right away but data analyst paul monk from from thailand are working on ways to optimize targeting when you play when you like when you start the party you already did that will go to whatever. We are the technology to help the brand to know how to talk the right way to the right consummate with information from the thought. Should paul monk problem and his fellows andrew cofounders have been actively collecting data since 2013 today the firm employs more than 160 people and mainly analyzes data from the asian market they help authorities and companies to control their image theres been little criticism about how they process the data our job is not on the data but our job. That is father brand to understand it so in the end we help each other to understand it