>> "the jeffersons" started as neighbors of archie bunker. >> don't call me honky. >> why are you so sensitive all of a sudden? >> how would you like it if i called you nigger? >> he called me nigger! >> that's no worse than honky. >> you're right. nothing is worse than being called a honky except being married to one. >> norman lear set the stage for other shows in the '70s that just brought gravitas to television. >> what are you staring at? >> i was just thinking, i ought to bring my neighbor's kids over here. this place is better than the zoo. on saturday nights, the cbs instant it touches your tongue. and neutralizes stomach acid at the source. tum-tum-tum-tum-tums smoothies, only from tums.