>> the oscar goes to eminem for "lose yourself." ♪ the music the moment ♪ ♪ you better never let it go ♪ >> it's not quite "purple rain," but it was pretty damn good. ♪ this opportunity comes once in a lifetime ♪ ♪ you better lose yourself ♪ >> in the 2000s rappers weren't content to be musicians. they had to be actors and producers and label bosses themselves. ♪ >> so in the video for "in the club," the producers, dr. dre and eminem have set up a laboratory. we see 50 cent doing his exercise routine and then it pans into this nightclub environment where he's chatting with models and drinking expensive champagne. >> so what they're really doing is perfecting the science of the club banger. ♪ you can find me in the club, bottle full of bub ♪ ♪ mama i got what you need ♪ >> if you have kids now, you know it's probably rap they're using to drive you up the wall. and the big star in rap now is 50 cent, or fitty cent. however you want to say it. >> your grandmother is
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