america at the time. patrick gomez: advertisers wanted to cater towards that new suburban family that needed to buy that kitchen appliance or needed to buy that vacuum. jacqueline coley: and after i love lucy, there was a formula for what the american family should look like. cybill shepherd: ozzie and harriet... announcer: the adventures of ozzie and harriet. cybill shepherd: i just loved everybody in it, actually. david: hurry up, bring it in... i'm starved! candice bergen: it was a happy, gentle american family of the 1950s. ozzie: how much do you need? david: never mind pop, that's okay. ozzie: no don't worry about it, you can pay me back. david: honest pop, i don't want it. ricky: what's the matter with you david, you got rocks in your head? linda lavin: the kids were very polite. everybody was very nice to each other. those were not real people, but they entertained and delighted us. jim: alright kids, dinner is on, we're sitting down. jennifer armstrong: when you get to father knows best, it's very patriarchal, dealing with tiny little problems.