encephalopathy affecting anyone involved with football at any level. >> i'm glad you brought up the rams qb. we know the trainers didn't yank him, he took a huge hit. the nfl is has officially called that a failure. let me focus, christine, again on frank gifford. your reaction to this news. >> brooke, it's very sad news. i agree with everything coy said. let's look at what this is set against. it's set against the backdrop where in the next few movies "the concussion" movie is come ug out. it's creating oscar buzz. people will go and see that movie. you've got that. you've got something crossing over from sports into culture. and i think frank gifford also is the definition of that. as coy mentioned, a superstar, went into sports casting. but hollywood, you know, frank gifford is perhaps the biggest name for everyone, from topeka to toledo to spokane of someone now who has had cte.