humor, do you know what this about? do you know why we're here? to be out. this is out. >> gentleman named rick ludwin was in charge of late night. >> he approaches jerry seinfeld, if you had an idea for a tv show for yourself, we would just love to talk about it >> jerry said larry david and i we're just going to write about our friends. >> what kind of stories, no stories. >> no stories? >> no. >> why am i watching it >> because it's on tv. >> not yet. >> it was completely nontraditional. we decided to make a pilot >> the second button literally makes or breaks the shirt look at it, it's too high. >> then the research came in. weak. >> but rick ludwin believed in it. >> he said i could give you the money from the budget and you can do four episodes more of seinfeld. >> biggest change was elaine was