>> the president took time today to meet with the rap star and trump fan kanye west. it was a rather bizarre scene. >> i couldn't even watch it. i had to turn the television off. >> around that time, the end of the summer, rus calls me in to the boardroom one day and tells me he has a big idea. and at this point i was like, i need to start recording this guy so i can, like, pin him on what he says because he just -- there's -- he's so slippery. >> the company needs a hail mary. >> mm-hmm. >> something that would make everybody tune back in to see what we're doing. >> mm-hmm. >> and, you know, if i'm not the best ceo and colin's not the best ceo, who would that be? so my idea was bringing someone externally or scott rogowsky. >> i mean it was the most out of left field thing i'd ever heard. his big pitch was, no, no, this is going to be great because you're the host and the ceo, and we can hire a camera crew to