is being said because we've had the phenomenon where we're talking about different type of tuna tackle and then we get ads. if they know that, why is it too much for them to ask to take their technology and look for things that are misinformation and disinformation and become a more responsibility purveyor of content? >> so chris, the actual solution to this problem has nothing to do with the first amendment. i don't want to sensor. i want to force changes in the business model. the way we force changes in the chemicals industry to end the dumping of toxic chemicals anywhere, the way we did when we banned child labor or created the food and drug administration to police the food supply and drug manufacturing, in this country, we have a long history of making industries safe and protecting consumers from harm and that's what we have to do now. that's the job of congress but