not going to look at the label and say, i'm only allowed to eat a quarter of this or i can only eat a half of this. they're going to eat as much of this as they want to. this stuff about putting a label on here and telling you what to eat is ridiculous. >> as someone who looks at food labels, i disagree with you. the american public wants this. let's put up numbers. 60% want to show calories at chain restaurants. 55% want to ban unhealthy food ads for kids. they do want this and shouldn't the people you work to, shouldn't they make the customer happy? >> at the end of the day, if you ask people the right question that you've just been asking and you ask it the right way, people will say, yes, i'm supportive of that. if you say to people, are you going to change your behavior because of this? whatever they say on a survey is meaningless. the question is what do they actually do? margo said small surveys don't count.
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