they're also very proud of their wrestling organization. - everyone's independent. no one's, like, contracted. you work where you want to work and how you want to work. it's the big town, small city vibe. - so the fact that it's not wwe is a point of pride? - yep. to me, wrestling fans are the most passionate fans of any form of sport or entertainment. all: this is awesome! - i will confess to you that i took a dim view of professional wrestling. - oh, okay. - like, ah, it's not real, it's like there are these outrageous characters. i don't get it at all, and my daughter started to get really into it with her best friend, so i got tickets to wwe in new york. - oh, right on. - and i'd go in, i'm like, "i want to wear a bag on my head because i'm, like, really embarrassed to go to this thing. this is gonna be totally lame. well, five minutes into this thing, i think, this is like the greatest show on earth. all: britt! britt! britt! britt! britt! britt! [intense music]