he went to mcdonald's and ate salads. i had the big macs and quarter pounders with cheese. i had sundaes and ice cream cones. we all have choices. it's the choices that make us fat, not mcdonald's. >> that makes no sense at all. >> if you choose to eat two big macs a day you're going to get fat. >> if you only eat two big macs a day and keep it to 2,000 calories and exercise you will lose weight. >> yes, it's just -- >> who eats two big macs and nothing else the whole day. >> well, this man. >> there is a study that shows looks matter. if you want to boost your company stock you hire an attractive ceo. an economist found that ceo appearance has an nuance on shareholder value. >> what does that -- >> blow me over with a feather.