Thirdquarter sales. Nicole miller has had a line at jcpenney since 2005. She joins me to discuss her business, her success, and her longevity in the fickle world of fashion. One person who is counting on longevity of the magazine businesses braden carter. Industry summit in san francisco. If theres one magazine left on this earth, i would make it vanity fair. We tell Great Stories in the hands of great writers. New new quarterback, now a owner, may be new hope for the buffalo bills. A record one and a half billion dollars for the franchise. They already own the buffalo sabres. Fashion, movie stars, and jcpenney shoppers, they wear her close. Nicole miller combines Fashion Design and Financial Sense in order to create a successful global brand. Sales are in excess of 650 million. Nicole miller joins me now. Thank you for being with me. You are welcome. We want to talk about how you began in the fashion business. Now it looks like a foregone conclusion. I went to the Rhode Island School of design. I came to new york and i look for job. And you found a job. What made you decide you wanted to do your own thing . I think that is a revenue stream but i had several jobs. At one point, the company that backed us was going out of business, so we were sort of forced to go out there and make another plan. Pulled together 100,000. We started our own company. Itwhen did you decide that was appropriate for you to branch out and have your items featured in other People Stores . You started the boutique in 86. Are actually business started in 1982. I had an ongoing fight with my partner about having a fashion show. We started that in like 1987. You lost vital downs back in 1999. What was that like the first ame you started working with mass merchandiser like jcpenney . I had nothing but a great experience with them. Initially, we were sort of doing it through a licensed thing. We ended up taking it over ourselves. We have had much better control. They have been great to deal with. I made a big order today myself. What did you get . I got five things. Id better been up to it. Exactly. I did not even get the close for free, i had to pay for them. Also you have a housewares collection. We have some things at bed bath and beyond. We have sheets in a variety of stores. Jcpenney,mpany like do you work with them in details , how does that relationship work . We do everything ourselves. We make a collection. They dont buy all of it but they stick with what they like. That you did not grow up with barbie dolls. How is that possible in the u. S. . My mother is french. We only got french dolls. Barbie was not part of your house . I designed two barbies. I managed to finally get my own. You also got some business sense from your father. Wasnt he an engineer . Yes, very technical. Very good numbers. How do you describe your designs to people . Fabric and the textile is what you Pay Attention to. There is so much competition. I am always trying to come up with new fabric innovations like renting on fabrics that people havent printed before are doing Different Things with the textiles. I also try to make really really interesting prints for the customer. Yous such a crowded room, have to make something interesting. Lets pick up on that, it is a crowded field when it comes to fashion. How do you stand out from the crowd in addition to having the name . It is all about the actual apparel. You have to be unique. You have to be everyone different from everyone else. Im a big advocate of care that of color. You also have not only items at jcpenney but obviously if Many Department stores all over the world. Do you design for each store individually . No, i do my main collection. Other line. My where do you spend most of your time . Do you spend it in the big stores or do you go to the boutiques . I actually did both. I have been doing appearances also, ian marcus, and go to various boutiques around the country. Have you had offers to license her name . Yes, but i cannot think of anything right now. Those are really nice. Complaints right now. Ive not been asked to do anything really weird. No Wearable Technology . We are working on that. You will have more with Nicole Miller. We will talk about luxury apparel and also luxury perfume. Hennessyneed chilean working to create a luxury perfume business that offers up a custommade scent. It is something that could cost you as much as 30,000. Also, a new book on the coco fashion legend coco chanel. We will fight at how she would from being an orphan to one of those powerful people in fashion. The most powerful people in fashion. This is taking stock on bloomberg. Hennessy sold over 50 million of cognac last year. A good reason. When you think of hennessy cognac, you think of cognac and france and those wonderful grades. One Family Member is getting a twist to modern luxury and that hennessy. He is using his nose to create a perfume. Not just any perfume, a custom perfume that can cost as much as 35,000. At that time, i had only one point of sale in new york city. Today, we have opened 200. When you think about the total is tinydistribution, it tiny. For example, big rants are 15,00020,000 stores in the world. Is this because the actual supply of the perfume . Is that part of the Business Model . Want to be very well displayed. In openingterested multi chains where your brand is i amver the place interested in building a luxury brand. They want to know what is the most expensive perfume that you have available. Our perfumes are the same price, all of them. We offer smaller sizes for the starting point in 100 and you can go all the way through a perfume that i would create with you that a scent that you would be the only one in the world to wear. Have you ever been given a project to design a scent for an individual . What kind of process is that . It is a long process. Sometimes it can be very quick. Customers are really enjoyed it. You have someone you can think of come it took me six months, a year, Something Like that. I am working on one and it is always been two years. It has almost been two years. I would imagine they get to design their own bottle. We offer it in any bottle, finish they want. To. An find that is the perfect venue for us to talk about you and your history a little bit because that is something that you may have learned through association with your family. Give people an idea of your background. Well, my name is kilian hennessy. Company is a cognac founded in 1765 by an irish man who fought for louis the 15th in france and after the war settled in the cognac region and started producing cognac. It has been in the family up until 1987. Since then, now it is part of a much bigger group. Things are some of the that would characterize this longevity . When i was speaking with my grandfather. My grandfather was the president who really built hennessy because after world war ii, nothing existed anymore. The factories were empty, there were no more employees. You had to rebuild everything from scratch. He was the president for the next 30 years. Was part of our culture, quality. Never never go down on quality. It has to stay and change every single year. Is to bed device almost like an adventure. Hennessy,ks to kilian he is the founder of kilian. Miller, nicolee knows about the competitive world of fashion. You have a fashion brand but also a perfume fragrance. What was that like . What that was a whole learning experience. Was so used to designing close, i had to train my nose and try all of these different sense. I am very particular because there are not that many fragrances out there that i like. It took a lot of time going through a lot of testing to get to one. Then of course, there was designed in the bottle. Always dealing with a lot of partners. A lot of cooks in the kitchen. That is for sure. You talk about accommodating a lot of people. With perfume, there are celebrity perfumes. It just have is them represent you on the runways of the world . It is great for business. Celebrities wearing your clothing and gets out there. It is great exposure. People will buy that actual garment. Even if it if they dont, it just makes you more visible. If people find out want to get to know you in more detail, maybe what is the last book that you read, on your nightstand table. A collection of articles that he wrote for publications. You want to be more educated about wine. In beginning your fashion career, was there an icon, someone that you look to for inspiration . I always love twiggy. She was like my favorite model. She was so cute and i thought she was really cool and i loved the way she dressed. She was like a pop icon in the 1960s. Yes, she was great. What about in the world of fashion. Anybody that you would follow . Old designers like pierre cardin. I guess i am a fan of the 60s. Im thinking about what i loved in high school. It was the most fun. I was look back at that time because it was such a strong time. We will continue the conversation. We will talk about another era of fashion. I want to tell you about three stories that i suggest you take a look at on bloomberg. Com. Bond fund that received more than 66 million in deposits in september. That was the month that grows and out he was leaving pimco. In an effort to clear his name, Adrian Peterson wants a trial on child abuse charges that have been made against him. He may go before a jury in texas in the first week of december. A london judge has ruled that still ivs cheated to win more than 12 million in a form of bacarat. Coming up next, Nicole Miller and coco chanel. Well, not live coco chanel. We know she is a fashion icon. Behind have the author the book with the details of this fashion legend. This is taking stock on bloomberg. When you hear the name coco chanel, what comes to mind . Maybe a simple black dress inspired by mens fashion, perfume. Coco chanels influence on fashion is instantly recognizable. Her life is the focus of a new book called mademoiselle coco chanel and the pulse of history,. Joining me is the author of the book, rhonda garelick. I want to find out what made you want to write this book. A lot of people ask me why after so many different bios that i did undertake this. I dont think that many people had talked about the world historical force as coco chanel is. I think about the phenomenon that has been going on for over a century. I wanted to figure out how that could be. Would be some of the things that would be considered revolutionary . Once everything she did abolished all that had come before. Chanel is the creator of a modern looking woman. She got rid of corsets, petticoats, she put women in flat heeled shoes. She made it ok to wear your eyeglasses. She cut her hair. She put women in suits, sleek modern geometric and very mobile. This is someone who grew up in rural poverty. She did not have an extensive education. She became the head of a billiondollar fashion empire by the time she was 40. It was more than a rags to riches story. She was an orphan, she had nothing. She became a billionaire using more than just design talent. I wanted to find out what. The answer lies in political forces. To diplomacys strategy and world war i. I realized as i did more archival work that she was using war strategies she learned from her boyfriend to help build her business. You got access to the archives of coco chanel. I did. The house of chanel was very generous with me. Nicole miller, when you hear the words coco chanel, what do you think of . A little chain. It was way down. That is what i think of. Do you think of her as a revolutionary figure . Well, i didnt think about it as much until i read other biographies of hers before i realized how many things she has done. She had a lot of help in building this empire. Help verynd her cannily. It started with certain strategically chosen lovers. The brothers who bought out a large section of resistance helped to grow that business dramatically and that a large percentage. I wanted thank you for spending time with us and introducing the new book. Rhonda garelick is the author of the new book mademoiselle coco chanel and the pulse of history,. My thanks to Nicole Miller. We will focus on space and robots. You will need the cofounder of irobot and the chief executive of mars one on his plan to create a permanent settlement on the red planet. Thank you for taking stock. Welcome to bloomberg west. Top headlines. The first ebola patient to die in the United States will be cremated. The bodies of the deceased remain extremely infectious
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