Popcorn. Lets get some headlines. Carol, ukraine reached a parliamentary deal today to unlock 27 billion in international aid. The first installment could come as early as april. The u. S. Senate and house passed bills today opposing further sanctions on russia. It is connected to the russian takeover of crimea. Thatdent barack obama said a million americans signed up for private health care is. When 31 is the deadline americans must start the application process or face a fine. Nearly 4 billion people have visited. Com healthcare. Gov. The microsoft ceo unveiled software for apples ipad. The Company Event marked the first public each for the new ceo. He took the job last month. He laid out how his plans to connect Microsoft Software operate. Division is pretty straightforward. It is to make sure that the one billion office users and growing can have access to the high fidelity office six areas on every device they love to use. And todayse ipad announcement marks one more step in that direction. One more step indeed. Back to you. Su keenan, thank you. Those are your top headlines. A challenge to the way College Sports are played. Northwestern University Football players are allowed to unionize. Does the ruling have legal weight . From washington, d. C. , we are joined by ian gold. He represents 1. 4 million members as head of the teamsters union. Great to have you here on Bloomberg Television and bloomberg radio. Talk to me about this ruling. Using what . You think what . Im glad to be here and talk about issues that i love. Unions in college football. The ruling is very significant in terms of the landscape of college athletics. I think it is also important to understand that this is a really poorly private sector universities. There are similar issues among public universities that this ruling could be precedentsetting. They could cover both the private sector and the Public Sector. Idea . It a good does it make sense for College Athletes to be unionized . You are part of the union. Should i assume that you think it makes sense. Maybe it does not make sense. Absolutely. Workers form unions because they have issues in our way that they want their employers to address. They want to have a say in how those issues are dressed. Unions can be an effective mechanism to address those issues with their employers. Yes, i think there are clearly issues College Athletes are no different. Are notniversities employers of college students. It is not the same as an employee at a company. I think the National Labor board would differ with your opinion. There are scores of Public Sector labor courts that have made similar rulings for groups like teaching assistants. I was a teaching assistant at the university of wisconsin and i was in the union. Our union was able to bargain with the state. They made the same claim. They say that you have more students than employees. You can get compensated, either through Tuition Reimbursement there are definitely compensation issues. Boards atltiple labor the federal level and now the state level have indicated that folks who are getting compensated, whether it is tuition, are actually employees. Joining the conversation is samuel estreicher. He is opperman professor of labor and Employment Law at nyu school of law. Group. N attorney at a let me bring you into the conversation. Our guess you gold are cast, ian gold, think that it makes sense that College Athletes should have a union to represent them. What do you think . College athletes have issues, but i do not think the union will help them. Wages, does higher higher benefits, and discipline insurance. Someone argued that they will get compensation of all the money that is brought into universities. Some say in terms of medical benefits, there will be some kind of coverage for them. Those issues are important. There will be a clash with the ncaa. There was a contract and collective bargaining. There is a serious clash. One school cannot give more compensation than other schools. I think there is a need for Something Like injury compensation. This union effort is where well end up. It will end up with some leverage. Collective bargaining is not happening here. Back is there some middle ground that is necessary to ensure that College Athletes were injured during games and out for the rest of the play at the university, that they are somehow compensated. Is their middle ground to take care of these issues . Necessary to have collective bargaining and the union that represents the vastly. These athletes. It is too early to see how this plays out. Universities have indicated that they will appeal. Who knows where we will end up at the end of the day. What is being raised is that there are issues i heard your previous segment. Compensation is a big issue. The ncaa has been struggling with this issue for many years. That will push this timeline. You cannot say for certain how it will lay out. That play out. This ruling sets them on a path towards collective bargaining stop do you agree . This is many years before it gets resolved in the courts. I do not think it will be sustained. This is largely a leverage move. They want the ncaa to do something. Action is called for a knee injury compensation side. The rules will not permit additional compensation. You will have to overturn the entire ncaa. It is a serious problem. They have to be amenable to collective bargaining. We will have to leave it there. Theres more to discuss on these issues. Ian gold, director for the teamsters. , opperman estreicher professor of labor and Employment Law at nyu school of law. Stock watching taking and coming up, a conversation on paying College Athletes with Bernadette Mcglade. And we will meet the ceo who turned a recipe for top four popcorn into a recipe for success. This is taking stock on bloomberg. There this is taking stock. Im carol massar. Pay for play in college or is at the heart of yesterdays ruling. Arnadette mcglade released statement that if the ruling is upheld, it will change our current model of athletics. She goes on to say that there are other ways to protect student athletes. I recently asked her if current basketball players should be paid to play. There are two different models. There is the amateur model any professional sports model. There is pay for play. An amateur in amateur athletics, you are securing a full scholarship to colleges and universities across the country. To 8,000 am 30,000 year. That is a significant commitment for a student to come to a college or university and participate in sports. It sound like you did not think they should be compensated with a monetary amount. I think the scholarship we are making active decisions right now to try to get additional funds in the hands of student athletes that would cover the full cost. That is where the bra really comes. We want to cover that folks lost. Is that something that is good . Through, and they have to start compensating athletes, does that change things dramatically . I would not use the word compensation. When you were is use the word compensation, it is an employer and employee relationship. In chain. The world could look different. It is a treacherous slope to maneuver. That is why we are seeing a battle out right now. If it goes through, have you thought about how you would comment the . Compensate . How would you do it . Thee have been focusing on allocation of a stipend that could help cover the cost of attendance. It would be more money than what is covered under tuition fees. At the same time, it would not trigger a student athlete into an employeremployee relationship. That is a big divide when you start to look at tuition those issues. Im curious. Can you name all of the teams in the 810 . You are putting the pressure on me. We have 13 teams this year. 14 for next year. The cu, richmond, George Washington and george mason. We have st. Louis and state. We have Saint Bonaventure and umass. Two of our teams are in philadelphia, think shows and lasalle st. Joes at and lasalle. Tell us about the brand. Graphically it is quite a range. You are no longer in the atlantic. Brand . You describe the our brand is about our people and our places and or opportunities. We have found to fabulous people all over. From our president to her highprofile head coaches. We are in 30 of the media markets we cover the eastern seaboard. Then the opportunities. We are a national brand. We are a basketball centric league. We want to win national championships. Talk to me about football. You guys do not have the ball in your conference. Tois an expensive sport include. What is the thinking beside having football . The dna is basketball centric. Thought ofhe football, but when you sponsor football, it is at the highest level. You have other conferences. It can be tremendous. Media contracts have been skyrocketing. We want to focus on what we are good at. It is sporting events. That is what we do focus on. The 810 inng of march madness. What does that attention to for the atlantic 10 in terms of revenue and bringing in new business possibilities . It helps to structure a bad stretch our brand. National attention on march madness, someone said to me that the first few days of march madness should be holidays. I am in agreement with that. The exposure we get from our teams have been fabulous. I have to congratulate our teams. It is a testament to our individual commitments from our president , our head coaches, and with the student athletes have done to compete on a very high level. It is more than just bragging rights. Absolutely. There is exposure and they advance to the ncaa championship. There is brand exposure for the atlantic 10 in itself. The revenue distribution model is extremely favorable to success. It is a winwin. It is a winwin far beyond the season. Meaning . Meaning that revenue will continue to come in to the institutions for the next six years. The coaches and even the undergraduate admission not just for recruiting. The coaches are all over that. The general student body will receive exposure. Individuals are getting exposure that make a difference. That is Bernadette Mcglade she is the commissioner of the atlantic 10 conference. Coming up next, popping your way to the top. Ceo who cooked a up an idea for a copper business. I will get me some of that. My next guest is the cheap chief executive of doc popcorn. Rob israel cooked up the idea with his wife in their tiny new york kitchen. Thank you for having me to stop bloomberg tv is awesome. You guys seem pretty awesome. A lot of magazines are pointing you out. We were in entrepreneur magazine. We are the eighth top new franchise. It has been exciting. Why popcorn . In 2001, i went to colorado. We started in new york city, but moved to colorado. I had kettle corn for the first time, and i thought it was amazing but we could do it better. If i said i would open a coffee shop all over new york, you wouldve thrown me out of this new deal. Popcornhought there was that had not been done fantastically. We could do it better. There was an opportunity to grow the business. People at home are saying that it is popcorn. What is different . It is multiple parts. We use a lot of natural ingredients. What is natural . There is natural and there is organic. Ingredients who is growing your kernels . We are doing it all domestically. Is it healthier . We say it is better for you. It is delicious and it is indulgent. It is very buttery and wonderful. We use real jalapeno. We use fantastic ingredients that went together to create this wonderful product. I have to be a little subjective, because the smells are walking through the studio. It smells pretty good. What is the Business Model . We have several different units. Kiosk, a pop cart, a pop and pop stores. Those are physical locations and malls. We bring the physical card to arenas and we pop multiple flavors. We pop with better butter. We pop all these amazing flavors right on location. That has never been done before. Normally you get a buttered popcorn and that is what you get. There is a lot of mobility to this model. There is. We have the pop shop model. There are physical locations and venues, wetraffic have those locations. You have six locations. How much of an investment . It is all in our franchise disclosure documents. We are one of the leastcost franchises throughout the world. That is why we are growing. We are at 86 units. We have been growing since 2003. It is unaffordable franchise. You are in the business for the range of 150,000. Are you going public . We will keep on growing and creating smiles. We are a smilecreation company. Goal. S the dream and the rob israel, thank you so much. The ceo of doc popcorn. Is 26 past the hour. Akin a moment. Stock. Th is taking i am in for pimm fox. Thanks, carol. Allied financial is planning to billion much as 2. 7 dollars in an ipo. The auto lender was rescued by the government airing the financial crisis. The Treasury Department plans to sell 17 of its stake in allied as part of the offering. An internal investigation by Chris Christies lawyers said the new jersey governor had no prior knowledge of the lane closures on the George Washington bridge. Attorneys say they interviewed more than 70 members of. Hristies administration president barack obama traveled to the vatican today to meet with pope francis. They talked for 52 minutes, which was longer than scheduled. The president s of the bulk of the meeting centered on issues of economic inequality and international conflict. Thank you. Our next guest hated shopping in malls so much she took to the web, creating a whole new Retail Experience that lets you know what stores and products your friends like. Social shopping is the idea waneelo, a word mashup of want, need, and love. She is a busy woman. Thanks for being here. Thanks for having me. What is this, it is a social experience . The way it works is that users pull products from anywhere online. We have millions of products am a and when you pull them, you follow stores you like, people whose taste see you like. I love your taste and i would follow you. Product you favor shows up in your feed. So it is not just that one of paltrows we are following. It could be your friend who has a great sense of style. More those type of people. Or people you dont know but whose style resonates with you. You happens is you show up, browse the feed. The feed is constantly updating with products that adjust to you because we curate them for you. You organize them into your profile and your collection and that creates value for everyone involved. People where to find everything . Absolutely. That is the core part of it. Everybody gets a little nervous in the social media space because you can have somebody them out and say i really like this but then you wonder, is the coat supplier actually putting stuff out there . It is kind of pure, in other words. Is 100 driven by users. It is all about creating value for the users. Tell me how this creates value. We are the only social aboutk that is all content. We know we are close to really great conversions. It took you a while for you to shop this around and for investors to get it. Got 40 rejections. What did investors say twoyear . I was a solo female founder who was nontechnical, and they found that a hard sell. Did they like the idea . A were very curious. Getting meetings was easy. Closing the deal was not. But eventually you did close the deal. Do you have investors now calling you and saying now i get it . I have gotten some fun apologies. The retail model is really going through a disruption, if you will, and there are changes in the retail space bigtime. Absolutely. Malls are hurting. We know that 15 of malls in the u. S. Are worse are scheduled to shut down in the next 10 years. Thats because online consumers are faced with endless choices. Retailers need to be where consumers are, and that means being on social network. Is there way of whittling things down and fine tune your selections . Exactly. This is how you create relevance. Hattie lake but a . How do you make money . We make money when you click to revenue. When you go to the site to purchase the product. We think there are much stronger avenues for revenue in the future. Is advertising part of it . No. We plan to stay advertising free. Keep the have to to site youre . We just think there are other ways to get the message out. Youre from siberia. Talk to us about how you got from there to where you are today. Making it out of siberia successfully means i am a tough cookie. Gregs do you think that background gave you the staying power to be able to do this . To take rejection from 40 investors . Absolutely, and i have already had a failed startup. This is my first company. What is it about being from siberia . You have been in a harsh environment at that point. My dad was a political journalist, so i grew up knowing i had to question everything. I took that through with me to the u. S. And continued questioning everything, about , anding in this case redefining the experience. From what i understand, your company has been valued at 100 million dollars. Does that blow your mind . In start, everything happened so fast. Everything blows my mind. Takeere do you want to this . I want to create an app that puts all of your shopping at what lace and organizes it for people in one place and organizes it for people. You have definitely disrupted the retail model, thats for sure. The founder and ceo of wanelo. We are going to go from the intersection of social media and shopping to wear it ecommerce and the editorial i collide. Where for lecturing to ecommerce and the editorial eye collide. The man for luxury. My next test believes landing comes when hesale and editorial content meet. Editorial list. Com publishes for digital issues each year with commentary on luxury brands. Joining us now to talk about it is the companys ceo and cofounder. Good to have you on taking stock. Thank you for having me. What is editorial list. Com . It is really born out of my cofounder and i having worked for fashion magazines for many years. We realized we were starting to consume media more and more online on a daily basis. It was really a marriage of the create a more efficient model where instead of flipping through a print magazine and ripping out your favorite page, it was immediate fulfillment, immediately gratification. You could shop a digital fashion magazine as curated by top fashion editors. So, you have stories on items and top picks and lots of interesting things, and then you can actually go and purchase on the site. Exactly. How do you keep the two clear . You are selling an item and someone says i would like you to write a positive story. How do you keep everything clear . We do. If it is directional that needs for ourter on the radar customers, we cover it. We can help a customer who is interested in a product source it from wherever it is found. From there, we also put in the pieces we buy stock into on our ecommerce side, and those are the immediate click to buy options. It is a more authentic proposition. We are standing behind our with theiruying collections and the brands we believe in. On theou buy stock retail side. Exactly. Is it only stuff on the retail side you have written about . Its across the board. Its a disruptive model to traditional publishing and also traditional retail in the sense that both are informing each other and its the marriage of the two and one environment. Its kind of like reading your favorite magazine, saying thats a really cool shoe and now i can just diet. Exactly. There are other luxury ecommerce sites out there whether it is pretaporter or others. Is the distinction the retail . With retail being tricky right now and with media being , everyone isnow realizing that you need a curated environment. Everyone is chasing duration. Youre seeing a lot of mediaional print partnering with ecommerce to fulfill the demand for the editorial in realtime. Conversely, you are seeing the traditional ecommerce is layering on content and taste makers to contextualize it. Those are our competition, but editorial is first. It is a fully optimized iteration of this new retail. The reader can tell the difference. It is a product that is being promoted because it is already , that is on top of the editorial content. You are devoted to the online world, but i see in your hand that you have a traditional printed editorial list. Our average site visit is eight minutes and 22 seconds. We are showing a really engaged audience. A lot of that is the credit to the editorial. The print issue is really an outgrowth of the rich editorial content from taste makers to celebrities speaking to their personal style to style guides instructing how to wear pieces in season. All of that was so rich online, we decided to do a print iteration. Its a great way to put it in a place where somebody is not necessarily online, but you are going to do it in hotels and things. Exactly. Of the Business Model is going to be advertising and then making a percentage off the retail sales . How does that work. We just opened our to luxuryg platform advertisers. Print moving forward will be sustained by advertising. We also have ecommerce on the backend. And you have celebrities talking it up to, which always helps. We have about 30 seconds left. Six months from now, 12 months from now, where do you expect to be . We expect print in our content to be its own franchise and to be a powerful voice within the industry. There is a lot of noise. There is a lot of gray space online. For the luxury section of the ket itches really last two which is really last to jump on they will bring their equity online. I think william i think print will be huge for us. Do you have investors . We do. Raised our funds in august of this year. Are you profitable . We are. Good for you. A pleasure. Kate davidson has been joining us. She is the ceo and cofounder. This is taking stock on bloomberg. Coming up, we are going to talk about 3d printing and having it in your home. Plus, we will speak to the chief executive officer of a Company Looking to get 3d printing to them masses. Our next guest is bringing 3d printing to the masses. He is the chief executive. Fficer and cofounder of io 3d printing. Talk to us about what you are doing. We make it easy for designers , artists, and businesses to take ideas they have and turn them into 3d. They take a business file and make it a 3d object. And you do this for Small Businesses who might not have the money or the means to be able to do this. And specifically you are working with jewelry a lot right now. We have found that 3d printing is really good for jewelry. 3d printing in metal is a more costeffective model. An area where smallbatch manufacturing and personalization is really a premium. I am a little bit of a skeptic. This is not the first time 3d has been around for decades. Innters are coming down cost, but you are saying that a Small Business jewelry designer could have, what . An individual customer like me who kind of says i like this necklace but i would like it . His way and you can design it yes. What is really cool is that each of these incorporates some element of personalization that happens. Favoritene of my pieces from one of the designers that uses our software. She takes information about your birthday. Creates a unique star skate pattern based on data points. Traditionally, you would have to create a new keys for each individual user. Ownle can create their information individually and it makes this item. What does Something Like this cost . Materials isf about 30 and it retails for about 70. Its goldplated brass. It is a circle and it looks like a scattering of stars. Talk about this. This is a project we worked on with a Great Organization in boston, the school for the blind. They make rings and pendants. You type text into the box and it creates these and generates braille. Printing,t for 3d really tactile. And you have a couple of necklaces. This is 3d printed sterling silver. Whats really cool about these, toy are uniquely designed fit into one another. Thats very cool. About cost on this is 85. About 150 for dollars. So it is not like customization gets crazy expensive. Not at all. You are doing it with jewelry. . Ow far can you take this model we think the applications of 3d printing are endless. One of the constraints right now is mostly cost. The materials have a long way to go in terms of what they can do. Patterns are firing next year and that will allow the materials to get much less expensive. Ofn we can go into all kinds other areas, spare parts, home decor, all kinds of stuff. When you think about mass production, do you have designers churning out a ton of these . Is that something we can see . Absolutely. The traditional manufacturing is really extensive. For a Small Business, it could be 10,000 or 20,000 to create a cut for a single product. Printing, there is no upfront cost. Well you have to buy the device. Madel the designers that these were able to use 3d printing as a service, which is really exciting. The biggest innovation is not so much a technological one. We work with vendors who charge a fee only for what you print. Its service on demand. Obviously this works for the jewelry model. Years from now, you see Small Businesses being able to make what . All kinds of thing. Its particularly good for hard items. But some of the applications we have seen like dishes and things or more complicated . Absolutely. There are ceramics right now that are coming down rapidly in price. Home hardware. Interesting. Do you have any investors knocking at your door . We just closed an angel round which will hopefully allow us to bring in more people. Thanks for coming to taking stock. This is taking stock on bloomberg. Live from pier three in san francisco, welcome to bloomberg cover innovation, technology, and the future of business. A big day at microsoft. Satya nadella takes the stage for the first time as ceo. We speak to Tim Armstrong about his plans to shake up the online ad business. But first, your bloomrg
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