they are told not to play, told not to compete but that's their absolute passion, playing in the ipl, playing for india is their goal, and brings much pride to their family when they achieve it. i think what the bcr did so well at the start of the competition was they combined high—quality cricket with entertainment and they attracted sort of everyone in indian society to watch the game. i think over the years, you know, as digitisation has progressed, the ability to engage across social channels, to engage across different formats, i think, is how you are bringing in the sort of youth of today into it. no player is ever bigger than the franchise, that's number one. and you hear that across sports, but for us, that's a very firm view. right now, we've got more indian superstars than we've ever had. with yousi, with ash, with sanjiv, and others who played for the national team, but it's a team.
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