it is misleading, precisely because of the headline signal message, and then quite how long it would take to work out that there are serious qualifications on that, that could involve significant travel. there are products that use the phrase "recycled by terracycle" though that doesn't reference any caveats? no, it does, "by terracycle." so, we always mandate with brands that at minimum, not at maximum, but at minimum they must say "by or through terra cycle. " let's make it very clear that this is not council recycling, that this is recycling through terracycle. and then consumers typically will go to our website where there is phenomenal detail on exactly how every programme works, what happens to the waste, you name it. if we take these, the kp nuts, of course, it's got the logo there, says, "please dispose of this responsibly, find out how you can "recycle it at terracycle.co.uk." there's nothing here that's saying, "you might have to travel." it's just saying, "look at the website." that to me suggests, "well, i can look later, "but it will be easy."
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