different skin undertones. if you can basically specify every single person's skin colour uniquely, using their app and this index, then you actually have the potential in the future to match, for example, cosmetics foundation to an individual�*s skin colour. and in an industry where there is a lot of wastage, partly because people are buying the wrong products, further personalisation could be a good idea. we are hoping other people can come in, build on that knowledge to allow the beauty industry and other industries to really thrive, so that we can actually not just talk about inclusivity in skin tone, but we can also make sure that consumers are being catered for properly.
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