for instance, is we up the resolution in the camera to say like 12k, and it can be much further away and higher up but still maintain that pixel density of the person. the system isn't live, videos need to be filmed and then processed first so it is ready for 3d garments a few hours later, but the workflow is getting faster. there is a huge amount of money being generated now through virtual garments that don't exist in the real world, but what has the reaction been to that from some of the old school fashion brands that would probably prefer everyone just wearing real clothes and they go and look at them on a real catwalk? i think that fashion brands are starting to understand that they are addressing a consumer that doesn't only exist in the physical realm, and by using these kinds of technology like motion capture, we can kind of curate material layers that we can use in the digital realm. the avatars look amazing. costas thinks that the tech being developed now will be important to the future. there will come a point where we will be able to consume digitalfashion more realistically and in everyday life, and i think that these