has the latest. the hottest abbreviation in tech these days is easily ai. apple is taking shot at redefining artificial intelligence into apple intelligence. the company unveiled a series of micro when related announcements at its worldwide developers concerts on monday chief among them a partnership with the artificial intelligence juggernaut openai. that will allow apple to integrate start up�*s cutting edge chat bot chatgpt into its devices including a superpowered series. the voice assistant will be available with chatgpt features for free later this year. other new additions include ai generated images of a mode help with proofreading in tone adjustment. these announcement are the big stand apple integrating ai features that have captured viewers attention and spending the big bucks rewarding terms that are not onlyjumped up but rewarding the ai bandwagon like nvidia that makes the chips that powers the ai revolution. overtaking apple itself to become the most viable company in the world by market value position. microsoft which has its own long—standing partnership with openai remains the most valuable. apple's entrance into the artificial intelligence space may be viewed as late, when compared to rivals like microsoft and google. but experts say this could herald in a new frontier for the technology. i have been speaking tojulie ask , an independent technology analyst. a few things stood out from the conference for me. first, with the announcement from apple that they are going to invent generative ai into so many of their devices applications and experiences the offer to consumers, they remind us with most of the valley with large language value is still at the application layer. they also remind us that generative ai isjust one portion of the experience. consumers do not go out and buy generative ai, they buy or invest in experiences which generative ai can make better. the third thing they remind us of this entry to the market is having access and owning a relationship with the consumers is essential for any kind of success and today apple has over two billion devices installed. where do you see the company now in the ai race, still playing catch—up? i would say yes and no. do not believe apple is late to the ai race, it is later at an expected to incorporate ai into its experience but apple has vintages of the companies do not. the first is when it comes to consumer pots personal contacts is so important and apple may have more context than any other entity. at the first iphone launch they had 16 native apps now it has at least 30 including my health information, my banking, my fitness, my e—mail, maps, my shopping, all the things that i do. so when we think about the usefulness of generative ai at a personal level, it is one thing to ask the internet, what is the best pizza to eat, it's a different thing to ask someone who knows me well. so i would say that is one of the first points. going further down the list, it certainly reminds us of privacy matters and apple is good at that. consumers do not buy technology, they invest in utilities into entertainment. consumers also would use love interface, this is not about chabad or a verbal interface with an application, generative ai will do things like create and analyse so apple is really showcasing the broad set of use cases in the way that generative ai can upgrade experiences. how are you seeing apple placed in china, it has been lacking, but do you see the demand for al making up for that? i think it will be hard with generative ai in china because these models will not translate one for one. it does not like they can't do something for translation, but they were not trained for chinese data, openai is not available in china, there is biases, issues with the language so i think we are still in a bit of a week and see in terms with these announcements need today for those consumers that own these devices in china. tesla ceo elon musk has reacted to apple's announcements. he says apple devices will be banned from his companies if it integrates openai at an operating system level. in a post on his social media platform x, he said allowing the devices would be an "unacceptable security violation". mr musk was one of the founders of openai in 2015. but he has since sued the company for allegedly deviating from its non—profit mission. turning to china, that makes most of the world's electric cars and ev batteries. a flagging economy has driven some chinese carmakers to expand overseas. but with cheaper chinese evs flooding the global market, the us has imposed tariffs on the vehicles. and the european union is widely expected to follow suit. hans greimel from automotive news gave us a sense of what's at stake. the us as you have just mentioned has a 100% tariff on exports from china and the eu is about to follow suit, although the import tariff rate is not expected to be as high. it is probably going to be around io—25%. that will probably be more than enough to offset the or to out cost the cost of exporting from china to the eu in terms of logistics and shipping. so that basically would reconfigure the cost equation that chinese auto—makers face. given the influx of cheaper alternatives to chinese evs something widely reported and talked about, what can china do in the current scenario? probably one immediate impact you will see is a shift perhaps from exporting from china to the eu, instead they will now consider building more factories in the eu, to build locally and that would be one way that the chinese will probably try to get around the idea of doing that. you see this already happening with volvo. volvo was exporting some vehicles from china back to the eu. now they are thinking about re—shoring, if you will, putting some of the factory capacity back in europe to feed the local market. over in the us, a senate panel is expanding a probe into bmw over its use of components from a banned chinese supplier. senator ron wyden found last month that the german carmaker imported at least eight thousand mini coopers into the united states, which contained parts from the chinese supplier. he is now inquiring whether the parts were found in any other bmw products. bmw did not immediately respond to a request for comment. the firm said earlier that it had "taken steps to halt the importation of affected products." lack of affordable housing is a big issue across much of the world and with an election imminent in the uk, the subject has never been more important. the uk has the highest housing costs in the english—speaking world. on average more than a quarter of disposable income is spent on housing. the bbc�*s economics editor faisal islam explores issues facing the housing sector. as the cost of living squeeze from energy and food costs starts to settle, there is no such luck with housing. mortgage and rental costs are still rising — the latter by record amounts. this is a long—term issue — basic supply and demand — as you can see at this new housing development in warwickshire. many of these new homes are going forjust over £300,000. that's bang on the average house price in this country. and we can see how that's changed over the past three decades or so — no surprise to see that line going up and up. what has changed has been the relationship with affordability. back in the late �*90s, five years�* worth of annual average income was more than the average house price. now, it's crossed over, the gap is massive and looks very difficult to bridge. it's all about house—building. successive governments over years, over decades, have made big promises on house—building, often not met. this is what's happened for england, over the past ten years, broken down per three—month quarter. a similar pattern across the united kingdom. the conservatives made a promise in 2017, a manifesto commitment in 2019, to meet a target of 300,000 homes per year by the mid—2020s, so that's about 75,000 a quarter. and then there's planning. yes, so, planning permission has therefore been refused. up and down the country, in lengthy councillors�* meetings just like these, now recorded on council websites... applause. ..there are the familiar sight and sound of new homes not being built, planning permission refused repeatedly. the two main parties do differ here. labour says it's willing to build on specific areas of the green belt that are not so green they call the grey belt. ultimately, both for buying and renting, supply not responding to demand means higher housing costs, the most enduring aspect of the cost of living crisis. more news on openai, it has appointed its first chief financial officer. sarah friar was formerly the ceo of social media firm nextdoor. the company also named a new chief product officer on monday. and that's it for this edition of business today. thanks for watching. hello and welcome to sportsday with me marc edwards. bringing you the action from day four of the european athletics in rome. teams from across europe begin to arrive in germany ahead of euro 202a. south africa squeeze past bangladesh in four runs in a final over thriller in the t20 world cup. hello and welcome to sports day with less than seven weeks ago until the olympics, some contenders have been an action ahead of the global extravaganza in paris. our reporter natalie pirks rounds up reporter natalie pirks rounds up the stories from the italian capital. up the stories from the italian caital. �* ., , _ capital. another busy night environment _ capital. another busy night environment with - capital. another busy night environment with yet - capital. another busy night i environment with yet another gold for host italy to keep them on top of the metal table. on a british point of view, there were two medals, a silver for charlie dobson in the men's from a hundred metre and a bronze in the women's pole vault finals. charlie, another personal best in what was a fantastic season so far. that he was over the moon could not be happier to take silver
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