The numbers and why. Also in the programme, well be visiting the new silk road. It spans 7,500 miles, but how will businesses capitalise on the new train link between asia and europe . Its the uns International Day of happiness. Norway has come out top in the World Happiness index overtaking let us know what makes you happy in yourjob . Just use the hashtag bbcbizlive. Welcome to the programme. Its the lifeblood of firms. If people dont know you exist, or what you do, youll struggle to make much money. But advertising also costs money. So how do firms make sure theyre spending it in the right place and attracting the right customers . Thats top of the agenda for the industrys big annual get together in london this morning. So how much is spent on advertising . Around the world, across all forms of media its thought to be at nearly half a trillion dollars a year. But where companies chose to spend their ad dollars is changing. About 38 went on traditional tv adverts last year with 36 on digital platforms. This year online ads are set to become the biggest slice of the advertising pie. But the platforms which host the ads like google and facebook are grappling with a big rise in advertising fraud. This comes in the form of bots and software that tricks websites into thinking more people have actually seen an ad which means advertisers are overcharged for it. And this problem is growing, and some of the leading players in the industry are now warning that 20 percent of all digital ad spending is in danger of being wasted on fraud. With me is our Technology Correspondent rory cellanjones. Rory, this is something youve talked to some of the top bosses about, its a big dealfor the Advertising Industry isnt it . Its Advertising Industry isnt it . Its a crisis really. I think its a subject thats dominating chat at all sorts of Advertising Meetings and conferences. Dont forget, when Online Advertising came along, it had huge promise, you would be able to target people precisely, you would know more about who was seeing yourad, would know more about who was seeing your ad, then you would be able to measure the performance effectively. Both those things have been brought massively into question by the sheer extent of ad fraud. A Extent Ofadrfraudrarsurvey , ~ ~ fl out of the 80 predicted that out of the 80 billion spent worldwide on Digital Advertising, over 16 billion would be completely wasted and go in fraud. They are getting increasingly desperate about how to tackle it and they are getting very angry with the likes of google and facebook. 50 likes of goegleandeaceheekq 50 e what is likely to happen . I understand you can get software that you can bolt on to your ads to reduce this somehow if you are a customer wanting to advertise on ,;. ,t fszj, brig{ail z ea, we took down 1. 7 billion ads that violated their policy last year more than double the previous year. What should begans do who wished to advertise online effectively and not wa nt to advertise online effectively and not want to pay out for ads not being looked at by real people . Its basically a technological war, a bit like the arms race going on over cyber security. They need the best tools available. They are uniting now the Advertising Industry in a you have not seen them do way you have not seen them do before, saying, i heard a threat recently from the big agencies to google and facebook, listen if you dont sort this because you dominate Online Advertising, we are going to Online Advertising, weategolngte a boycott. That seems unlikely have a boycott. That seems unlikely because why would you move away from the biggest platform, but theyre making that threat. Interesting. Thank you, rory. More on that later in the programme. In other news. Uber president jeffjones is leaving the company after less than six months. A source at the Taxi Booking Company told the bbc the resignation was completely unexpected. They said mrjones was frustrated that uber was hiring a new Chief Operating Officer and that he was not among the candidates. But according to Technology News site recode, mrjones left because of ubers continued struggle with issues around sexism and sexual harassment. South korea has complained to the World Trade Organisation about china, saying the worlds second largest economy put restrictions on its goods in response to the installation of anti missile system. Chinese authorities have closed stores of south koreas lotte group, but beijing denies the link between the closures and the defence system. China is south koreas largest trading partner. Brazils president michel temer has sought to reassure Foreign Trade Meat Industry does not mean its products are unsafe. In a meeting with ambassadors from europe, the United States and china, mr temer said his government is confident about the quality of brazilian meat. Top meat packers have been accused of selling rotten produce for years. Brazil is the worlds biggest red meat exporter. Uk telecoms Giant Vodafone has merged its Indian Business with idea cellular, indias Third Largest network, to create the countrys largest operator. Sameer hashmi is at the Companys Press conference in mumbai. Sameer, bring us up to date. This is a big deal create ago huge organisation when all the signing is done on the dotted rhine . That is right. Dotted line. Its a mega merger. There are still a lot of issues that need to be sorted out and thats the reason why both companies have said that it will Ta Ke Companies Have said that it will take up to 2a months for the merger to complete. 0nce done, it will be the largest telecoms in the largest Telecoms Company in india with nearly 400 million users, a huge market share in india. There isa a huge market share in india. There is a huge price war happening. There is a huge price war happening. There isa is a huge price war happening. There is a Company Owned by another company, offering Internet Data at dirt cheap prices which has forced big players to come together to cut losses and make money in this highly competitive market. Remember with over a billion phone users, india is an attractive market but to make money they need to consolidate the size of this market. Thats what the companies are trying to do. Thank you very much for keeping us across that. I know you will follow the that. I know you will folloggzzg. And that. I know you will follogylzzg. And turns of that as it twists and turns of thatfisit most asian markets lower at the start of a new week following on from the rises last week after the fed Rate Decision and easing of fears over the election in the netherlands. 2. 2 . Cggggwdgggegggi lower on friday. European markets look like this right now on whats likely to be a quiet day for corporate and economic news. Samira has the details about whats ahead on wall street today. Last week they were raising interest rates, this week beneficials will be Business Write Speaking at events around the country. The Federal Reserve will be giving opening remarks at a Research Conference and a fed official will conference and a fedofficiazlgyl; be speaking. Nike will be also be speaking. Nike will be reporting earnings on tuesday and the company is struggling with increased competition from under armour and adidas in north america. Nike still holds a big part of the Footwear Market but are Footwear Market but rivals are gaining strength. And finally on thursday, the worlds biggest video game retailer, game stop, will be reporting earnings. Lower sales of Video Game Titles will likely hurt the compa nys earnings. Joining us isjessica ground, uk Equities Fund manager, schroders. Good morning, nice to see you. A new trading week but it feels flat after the flurry of last weeks activity. We had a fed Rate Decision. Japan is closed, not much going on. Deutsche Bank Grabbing Attention for the h Bank Grabbing Attention for the ff reasons again. Bank grabbing attention for the 5 reasons again. Fill us in wrong reasons again. Fill us in about Deutsche Bank . Deutsche bank has been a long running saga. German industry has always been fantastic, very high returns, but banks have a lwa ys very high returns, but banks have always really struggled to get good returns and this has been deutsches suring up of the balance sheets, selling off asset management. To europe. We heard a lot of economic data, the Unemployment Figures and growth figures. Inflation this week. What are we expecting . Its not to be great. We have got going to be great. We have got wea ker going to be great. We have got weaker sterling and higher Oil Commodity prices so that naturally is going to be inflationary. We a lot of things so that will import a lot of things so that will be coming through in food, as well as petrol. Interesting though that the dollar is weakening over the weekend. We are looking today at the pound dollar, the pound buying quite a bit of collars unusually today dollars. Quite unusual. The fed yes, an official rate rise, but then people feeling it was quite dovish, so people feeling it was quite dovish, so the fed saying they are going to be watching, doesnt need to rise a lot very quickly. The Bank Of England though is more hawkish and really saying its going to be watching the Inflation Figures very closely. And briefly, im looking at the board there, theres not a huge amount to get excited about. Sally i on the fact that we had tacked er7 the fact that 77e bed 31 ,, ~ ~ ~ ,, tacked ee 7th7e f3t th3t 77e 733 31713 3. ~ ~ ~ 3. Last tajhed 733 the f3t th3t 7~7e 733 31713 3. ~ ~ ~ 3. Last week. What tajaed ea7 7tae f3t ta3t 7~7e a33 31713 3. ~ ~ ~ 3. Last week. What is the excitement last week. What is the excitement last week. What is the next thing to look out for . 3 7. 7. 7. 7. 7. 3 3 7. . 7. 7. 3. 7. 5. 7. 737 77 3 3773 3 ~ elections. 337. 7. 7. 7. 7. 3 3 77. . 77. 7. 3. 7. 3. 7. 77 77 3 3. 7. 73 . ~ elections. Just really european elections. Just really Policy Uncertainty in the us and uk Policy Uncertainty inthetjsendtjff Policy Uncertainty inthefusandtjff wondering how much uncertainty won wondering how much uncertainty there will be. Europe has been staging a good economic recovery, people will be wanting that to continue. Well watch that closely. Nice to see you. Thank you. Still to come on the programme well be visiting the knell silk road, spanning 7,500 miles, but how will businesses capitalise on the stay with us for that. You are link . Stay with us for that. You are with us now on business live news. More now on europes largest gathering of Advertising Industry leaders. The uks Advertising Market is worth around £200 billion. With targeted advertising coming underfire for adverts placed next to extremist material, what are the other challenges facing british advertisers . Edwina dunn is the Chief Executive of starcount and she was co founder of dunnhumby, the firm behind the tesco clubcard. A very good morning to you. Lets talk about what you do with the data because clearly you are an expert in all of this and know what consumers doing, how and where they shop, are doing, how and where they shop, and that is the joy of Digital Advertising and marketing, you have more information about customers than ever before . Yes, that is right. Actually, when we started work with tesco on clu bca rd we started work with Tesco On Clubcard 20 we started work with Tesco On Clubca rd 20 years we started work with Tesco On Clubcard 20 years ago, people said that targeted marketing would never be relevant because tesco is a mass market brand. And so no one really could conceive the Idea Of Sending N 334 3 3 messages could conceive the Idea Of Sending N 333 3 3 messages to could conceive the idea of sending messages to millions differentiated messages to millions of but it worked and it of consumers. But it worked and it propelled them from, you know, place in the market to almost third place in the market to Market Leader by a massive percentage. I feel where we are in the market right now is in a similar position. People are saying, you know, digital and being able to reach millions of people means i know, digital and being able to reach millions of people means that theres no role for selective or targeted advertising. People get everything. I think its the time that its going to g everything. I think its the time that its going to q now everything. I think its the time that its going to now and that its going to shift now and there are going to be some companies out there that are really clever in w out there that are really clever in 33 they out there that are really clever in they actually. Out there that are really clever in j they actually selectively out there that are really clever in j they actually selectively offer how they actually selectively offer up how they actually selectively offer up content and messages. And that, to some of us listening, and that teseme of us listening. Bea and that teseme of us listening. Be a worry because we are might be a worry because we are finding out that you are becoming much more clever at targeting us and using the data that you do receive abbot us using the data that you do receive abogt us and using the data that you do receive about us and i are using the data that you do receive abogt us and i are concerned using the data that you do receive about us and i are concerned about about us and we are concerned about where that is going and how its used . I think the fact is, consumers have gotte n used . I think the fact is, consumers have gotten used to free stuff. People, mainly getting some idea of what theyre interested in. That combination of wanting free stuff and knowing them, that puts huge demands on companies to actually be smarter with data. Flavoursome all of the technology has been rear view mirror, analysing people did. The future will what people did. The future will be. Sorry to interrupt. Youre with now, you might not pay much attention to them, but white fridges, Washing Machines and dishwashers are all household essentials. Operates in more than 100 countries including the United States. But now they want to expand into china. Worth 4. 89 trillion, overtaking the us. Its now valued at 4. 82 trillion, but high end Home Appliances have been a weak spot. Sales have fallen in the past few years and there are worries that chinas Property Market is cooling. Arcelik is europes Third Largest Home Appliances company. As the silk road is revived with the new train link between britain and east china, does that really open the door to new trade links . Hakan bulgurlu is chief welcome to business live. Now, you are a turkish company. You been around for many years and have been around for many years and youve been with the company for sometime yourself. And youre very established in many countries Around The World including china, but for your company, how big an opportunity did does this new link provide for you . I personally firmly believe that the Economic Growth engine of the world is shifting to the east together with the enlarging middle classes i think South East Asia and the Indian Subcontinent will take a larger share of global gdp. Arcelik were trying to position beko our brands. Turkey has a long standing tradition of trading on the silk road. Today with chinas investment in one belt, one road policy and the giant Infrastructure Projects that are going in both in South East Asia and the Indian Subcontinent i believe there will be lots of opportunities. We have established a Manufacturing Base in thailand with Sales Subsidiaries in many of those countries. , Sales Subsidiaries in many of those gauntriaa. But Sales Subsidiaries in many of Those Gauntriae but also acquired a countries, but also acquired a company in pakistan which has a very firm with the company in pakistan which has a very firm with the 200 million firm future with the 200 million trong population. How difficult is to penetrate those markets . We talked about china. I imagine there is so much competition in the asian economies where theyre making. I 27777 i11 3 l 3 3. Mean some companies have been making white goods for again rations and they are very well established . Competition is very severe. Is the key differentiating is the key factorment we invest in innovation. We have a Research Facility in cambridge which were proud of. The only way is to differentiate, water efficiency, preventing food waste. In these developing economies because are important aspects of the product. We believe were better than the competition and as arcelik used to doing business in were used to doing business in difficult to do business places. We it easier than the comp t. Talk find it easier than the comp t. Talk me through the trade we are me through the trade flows. We are used to seeing products and Services Come from west to east, but thats changing . We have 18 factories in seven kuvenlts countries. We believe that the Manufacturing Footprint is going to be important going forward. So i South East Asia, thailand and so for South East Asia, thailand and for the Indian Subcontinent, we are in pakistan, but other markets will be important too. White goods are large so you need to manufacture close to the market itself. Consumer insight is critical. Each market is 1 3 different to insight is critical. Each market is j if different to the insight is critical. Each market is 2 different to the other insight is critical. Each market is 5 different to the other and insight is critical. Each market is g different to the other and you very different to the other and you have to integrate the Consumer Insights into the product themselves so insights into the product themselves so you have to be local. Youre local and youre global and youre diversified globally which i imagine is very for you as a is very important for you as a company in terms of weathering the economic storms that are taking place in various economies, when it comes to the politics with the president in turkey, how is that affecting how you go about your business and whats going on in turkey with the immigration crisis. Turkey with manama] are based, founded and you have you are based, founded and you have thousands of employees . you are based, founded and you have thousands of employees . I believe tu rkeys thousands of employees . I believe turkeys future is very sound. The Economic Growth, the demographics are very positive. There are challenges. Chiefly immigration as you mentioned. But also, the politics with europe may cause temporary but the temporary fluctuations, but the partnership is so rooted, partnership is so deeply rooted, europe and turkey both need each other, not only for the market, but for a Manufacturing Base. Lets talk f. F inflation because it is one of about inflation because it is one of the things were told will go up. We have seen the fall in the value of the pound. That means stuff we import from overseas, what effect import ifomoijefseaslfinaiifieci3. It on you import ifomoijefseaslfinaiifieci3. It on you because were does it have on you because were told white goods is something we will see a rise in . 2. 5 million appliances are sold in the uk. Brexit caused some fluctuation with currency which will have inflationary pressure. We expect that toe temper inflationary pressure. We expect that toe temper demand for that toe maybe temper demand for sometime going forward. However, the 333. 17 7 sometime going forward. However, the. 7777 are sometime going forward. However, the fln are, if sometime going forward. However, the f . Are, if you sometime going forward. However, the fln are, if you at uks prospects are, if you look at the g7 economies growth, on going growth targets. The uk is projected to grow faster than the g7 economies so we to grow faster than the g7 economies so we aim to double our business here over the next five years. Were Market Leaders l terms of units and Market Leaders in terms of units and value, but we believe the economy will do. Fine. Value, but we believe the economy will do fine. Come back in five will do just fine. Come back in five yea rs will do just fine. Come back in five years when youve doubled the business and well speak to you again. Hopefully. Thank you coming in. The ceo of thank you for coming in. The ceo of arcelik. Fascinating. In a moment well take a look through the business pages but first heres a quick reminder of how to get in touch with us. The business live page is where you can stay well keep you up to date with the latest details of insight and analysis from the bbcs team of editors right Around The World. and we want to hear from you too. Get involved on the bbc business live web page at bbc. Com business. On twitter, were bbcbusiness. You can find us on facebook, bbc business news. Business live on tv and online, whenever you need to know. Dominic oconnell is here. This is in bloomberg. It is international World Happiness day they have got a story, but and they have got a story, but bloomberg put the spin on it bloomberg put the money spin on it that money doesnt buy happiness. This research tried to quantify how unhappy money might make you. It looked at how happy people were in 2006 in america and how much money youd have to be earning in order to make upfor youd have to be earning in order to make up for how more unhappy you we re make up for how more unhappy you were now. So basically, usdp is 53,000. To make you happy, you need 133,000, it would have to go up that much. People are more unhappy maybe 333 337777 77 that much. People are more unhappy maybe theyre earning more maybe because theyre earning more money because they perceive there is corruption in society, all more corruption in society, all these soft issues rather than just economic wealth. Shall we talk about what the viewers have been saying to us about International Happiness day. We asked the question what would make you happy at work. Ben said working 3,2 3,3 ; ;3 3. 33; 3,231. E3 3; 3,3i iififiii 3, 33. 3 3 33 3. 33 3,331. 333 33 3,333,3333 me. 3,3 333. 3 3 33 3. 33; ,331. 3373 33 3,3333,533,333, me. Gary 3,3 3333. 3 3 33 3. 33; , 3331. 3373 33 3,3333,333,333 me. Gary says, with me. Anyway, gary says, fridays. Gary, im with you. Yohan says, helping others achieve their goals. Another viewer says, the fa ct goals. Another viewer says, the fact that he has retired. Judith says it is about the joy of seeing employees reach their potential and shine. Judith sounds like a nice boss. Assuming she is a boss. Who do you work for . General judith, who do you work for . General motors tries a Subscription Plan for cadillacs . You buy a service from the company. A cadillac turns up at your door, if you dont fancy that you call up and change it to one, you call up and change it to another one. You drive it . It is not another one. You drive it . It is not a chauffeur. It is like a power by the hour you pay. It is taking it another step forward. You just really are buying Mobility Services ofa really are buying Mobility Services of a company and ford volkswagen of a company and ford and volkswagen have looked hard at this idea. Well provide you with whatever you want, a motorbike, a taxi or a car, or whatever you want just to a motorbike, a taxi or a car, or whatever you wantjust to move you around. The Car Companies willjust own the relationship with the customer and get away from the messy business of making cars. This is fascinating. In five or ten years, well look back and the idea of buying a car that sits for the majority of time outside your house, empty and unused is a waste of money. Odd. You m start paying money. Odd. You will start paying for what you use so paying by the hourfor for what you use so paying by the hour for your car. For what you use so paying by the hourfor your car. It will for what you use so paying by the hour for your car. It will work out cheaper in the long term. Hour for your car. It will work out cheaper in the longterm. Unless youve got a rare cadillac, the car youve got a rare cadillac, the car you buy just loses value youve got a rare cadillac, the car you buyjust loses value the money you buyjust loses value the money you park it. The drive. You buyjust loses value the money you park it i the drive. As soon as you park it on the drive. As soon as it drives off the show room floor. You need fewer Parking Spaces and you need fewer parkingspacesandl car parks in city centres. For fewer car parks in city centres. For the Car Insurance industry, what does it mean . They will insure the car and they dont need to insure caeand jc hefaerfieneedtfinsoee you. Nice to see you. Thank you for that. Thank you for your company keep smiling it is today. Keep smiling it is International Happiness day. Were very happy. We see you soon. Very happy. We will see you soon. Bye bye. Hello. Good morning. Spring is going to be taking a bit of a break this week. There is chilly weather on the way. Cold 3 sweeping 7 week. There is chilly weather on the way. Cold§ sweeping its way in way. Cold air sweeping its way in from the north west right across the country with low pressure in country and with low pressure in charge, there will be quite a few showers. These showers wintry at times. We have an area of low pressure passing the north of pressure passing across the north of scotland. Look at the isobars, tighty squeezed. We have got strong winds and severe gales particularly across the far north through the morning. For scotland and Northern Ireland, it turns into a day of sunshine and showers. For england and wales a band of heavedy rain working its way southwards and eastwards. By 3pm for Northern Ireland and scotland, a lot of showers particularly up towards the north west and the showers beginning to turn wintry. Temperatures in glasgow around six celsius. Brighter glasgow around sixfelsiosabrighterl. Skies for glasgow around six7ce lsic~s733brighterll skies for Northern England and wales and the south west as our rain band pushes away, but it really sets in across the midlands and east anglia and the south east. A really soggy afternoon rush hour here and notice the way the temperatures are dropping away as our rain band pushes to the south east. As we clear the rain away into this evening, all of us start to get into the cold air. The showers plentiful up the cold air. The showers plentiful up to the north west and turning increasingly wint ary. There could be snow to low levels across Northern Ireland and particularly western and southern parts of scotland. Here there could be some accumulations of snow and particularly on grassy §3 3 and particularly on grassy surfaces and possibly on roads roads 333 possibly on roads roads and pavements. Eastern areas escaping the showers. Just about all of us down into single digits. Tuesday night we see the band of rain working up with the and working up with the south west and as it bumps into the cold air, it could give snow to low levels. For wednesday we g the areas of Rain Wednesday we have the areas of rain 01 wednesday we have the areas of rain or showers just spiralling around. Still cold for most, but something just a little milder working its way into the far south east. End the week things start to 433333 h of the week things start to settle downment we lose the area of low pressure and High Pressure begins to build its way in. So that means things will dry out as we go through thursday and friday. Fewer showers, more in the Wau Of Thursday and friday. Fewer showers, more in the way; of fine weather and more in the way of fine weather and temperatures just beginning to climb a little bit