Here is more on what it ahead. A multimillion lawsuit against five Big Companies. They say it created addicts. We are not saying that the painkillers shouldnt be marketed but its deceptive advertising. They have a moral obligation to educate the consume are. America will build the future, a future that is cleaner, more prosperous and full of jobs. Theres fall out from the rules to deal with change. This proposal will cut Carbon Emissions by 30 . Well handicap ourselves. Democrats call this move a job killer. Climate change is about melting glaciers and polar bears its a mistake. Climate can change more quickly than we imagined. Doesnt it terrify you . Yes. In 2010, 254 million painkiller prescriptions were filled in the u. S. Enough to medicate every american adult around the clock for a month. The f. D. A. Took action to limit preparations. But the numbers show the use of opioid painkillers soared, leading to a growing population of addicts and numbers of Prescription Drug overdoses. Two countsies in chicago are Suing Companies allege they lied to improve sales, duping doctors and patients into believing the pills are safer than they are. Joining us from Orange California is an attorney. He says that they violated californian laws against false advertising, creating a public nuisance. It seeks damages for the toll that prescriptions are take on citizens. Your main focus is opioids. Your complaint alleges that five of the Worlds LargestDrug Companies campaigned in a campaign of deception. You say that they knew the painkillers were as addictive as heroin, but they market the drugs beyond the approved use, which was for severe chronic cancer pain. Yes, thats right. The f. D. A. Actually did approve of the drugs for such treatment as severe cancer or palliative care, meaning end of life care, that sort of thing. But that gives these companies a narrow manned in terms of the market. What they have down is gone on a Major Campaign to deceive doctors and apparent alike into believing that these drugs are less harmful than they are. For example, they claim that they are rarely addictive, which is not true. They are addictive all the time. How widely are they misused. The complaint says 87 of painkiller prescriptions are for symptoms that doctors considered inappropriate for pain treatment. Arent they for shortterm pain following a surgical procedure or broken bone in those cases, a few pills to deal with a transient problem is that an issue . I think the major issue is using or prescribing the drugs over a longer term for chronic pain. Thats the issue. With respect to the other kinds of pain that we are talking about, like post prattive pain and that sort of thing, what we want to do is make sure that these Drug Companies are, you know, clear, that they come clean with what these drugs are, so that nobody takes them without their eyes opened, so that they know they are addictive if used over time. Some of the drugs, oxicontin are addictive in a short time period. As you said, they are doing some really intense marketing with these beautiful pamphlets that say its fine to take open yoids and arguing that they are rarely addictive. That is not the case. Correct, correct. What you are saying is right. They are even marketing these drugs for the kinds of things that people take ibe approachen for. The sales of over the counter drugs are going down so people cap take the stronger opioids. That they are marketing to senior citizens, saying it will help with back pain and things like that. People could use for extended periods of time, and that is a big concern. You think overprescription is leading to abuse, but its creating on illicit market for the pills, and in cases where people got addicted, its lead to increased heroin use because people turn to heroin when they cant get the pain pills prescribed, because heroin is cheaper. That is right. Heroin is i dont know, its like a quarter the price of most of these open yoids. What is happened is people become addicted and they have to continue using the drugs. As a matter of fact the drugs have another atry beaut that the companies dont give them a lot of credit for, which is that the more time you use the drug, the more it takes to get the same they area puttic effect. So people are turning to heroin right and left. We have Overdose Deaths, prescription overdoth deaths and Orange County every day and heroin Overdose Deaths in a similar pattern. Its really an epidemic here. I saw a pamphlet going into the issue of how much more they needed and it downplays it saying its not that often and only small increases over time. But the reality is, as i said earlier, sales quadrupled between 1999 and 2010, correlating to overdoses which you talked about in that same period. Those quadrupled nationwide. Thousands overtoesing on the drugs every year. Thats right. Like i say, its a huge epidemic and its downplayed by the companies. Its more than downplayed. Its ludicrous the way they are advertising them, and the addictive nature of the drug causes them to need more and more drugs which, of course, contributes to the prove its of the pharmaceutical companies. We attempted comment from all five. The only one that issued a statement is jap sen saying how do you expect this to develop. I know you and chicago, which followed your lawsuit use consumer application laws as the basis or legal arguments. That was successful against the tobacco industry. Who well do is proceed towards a trial and start we filed the complaint. Well go through the discovery process and move towards trial. Certainly i expect, and i think we all expect a very prolific defense. In other words, Big Companies like these defend with major lawforms, and so we expect there to be a lot of litigation. In the end well make an impact here, and change the conduct of these companies so that they will tell the truth about these drugs to the patients and the doctors, and correct some of the wrongdoing. Its an enormous market, more than 11 billion in sales. Appreciate you joining us on the show. Hope you keep us updated on where this goes. Thank you. You dont want to be on the side that said i had a chance and i didnt do anything. Thats a powerful cry that you hear from conservationists about Climate Change. The showtime series years of living dangerously investigated the realworld impacts and separate fact from for example. In the Season Finale our next guest journeyed 20,000 feet up in the chilean andes with a glaziologist with a startling revelation. Climate can change more quickly than we imagined. Everybody believed, including me that the climate system operate solely. We saw changes. Many degrees farenheit operating less than one year, staying at the level for hundreds of years. Change was born, and the system can change quickly. What are we talking about disaster moving quickly . For some parts, yes. Really. Doesnt it terrify you . Yes. A correspondent for the show, an executive Vice President and Senior Scientist for Climate Change international. The Season Finale years of living dangerously is coming up. This is the episode. You go up 20,000 feet, a volcano in the chilean and yes, and the report is to drill into the ice thats been there for thousands of years. By doing that, pulling up ice from below, doing. The past, you can see how human activity, pollution, affected the ice. Both human and natural activities affected the atmosphere. So ice traps little bubbles of air. You get the ice going out. Same thing, you drill down, collect the little bubbles of air and they are like a time capsule into the past. The deeper you go, the further back in time you go. What story does it tell . It tells you what the temperature was like. What pauls work does, is he studies wind. It tells you what kind of composition of the atmosphere, how much rain fall was in the wind. Whether it was blowing from the ocean. Atmospheric conditions like pollution, natural volcanos. Its an interesting piece. Everyone thinks about temperature and sometimes people think about precipitation. He studies wind and the conclusion is if the wind shifts, its game over. Why . Because a small shift in wind can dramatically affect local weather patterns and climate pat respects. We saw this last year when the jet stream shifted and you had the cold weather. It sat over new york, and the same think happened in europe. Thats the kind of phenomena hes talking about. In the past this happened where there has been massive changes in temperature in as little as a year. Absolutely. Is there anything we can do. Is there anything we are doing to change the winds . The key thing is we know Climate Changed in the past. Theres no disputing Climate Changed in the past. You can study that. Humans are adding a new element into it that is driving it. And the warriors were doing it fast, really fast. The piece we need to get out of the equation is how much we are contributing to Climate Change. Thats the question. We cant stop volcanos from blowing up. We can stop our emissions and impact on Climate Change. This climb was really incredible, as you look at the episode. It was, to say the least, challenging. The show is called years of living dangerously. I lived a dangerous two weeks. Who knew climate scientists did that thing. Jones. He is, the jones of the Climate Change, he goes to the end of the earth to collect the information. I didnt realise you could almost cabinet killed. And a bump of people didnt make t. They lived. Four people didnt make it to the top. One had to get evacuated out. A person broke their shoulder. Another kicked in the head. There were big boulders coming down the mountain. The whole thing seems like skins fiction. The way they are drilling into the ice. Its fascinating. 20,000 feet. When you go up, i can barely breathe. Thats when the guys start working. Another part of the episode didnt involve you, but Michael C Hall from dexter fame, and he went to bangladesh. There may be no other place in the world where its so obvious that changes dash whether its climate, the rising of the sea, whatever caused that, created an ongoing catastrophe. Much land that was farmable, where people lived, is gone. This is one of the most densely populated places. If the waters keep rising, who knows what can happen. 17 of bangladesh is likely to go underwater. Its already suffering the impacts. And there are People Living almost in every square inch of the country. Its a flat country. A small sealevel rise floods large amounts of land. Hes looking at the conflict. Its in a geopolitically hot zone. Theres news from the e. P. A. Changes in the u. S. To reduce 30 of emissions by 2030 from power plants. A step in the right direction. Its a good step, important step, its not enough. We have to think about how we increase efirm sis and naturebased adaptation. How do we use nature to buffer us from storms, see level rise, replanting trees. All of that will be important to contribute to a comprehensive package. Having gone through the episodes of the show, are you more or less optimistic about what is happening to the atmosphere and what we are doing. Its not a question of more or less optimism. I came way from the show knowing that real people are feeling the impacts of Climate Change. Its not an issue for the future. Its an issue for us now, today. Now, today, approximately be a part of that somehow will be an interview done with president obama. I have not seen that segment. Its one. First sitdown indepth interviews that president obama has done on Climate Change. Im eager to watch it. Again, the season fin alley of years of living dangerous premiers on showtime. Coming up, republicans and Climate Change. Republicans need to open their eyes. George is innocent. The system with Joe Burlinger only on Al Jazeera America now inroducing, the new al jazeea america mobile news app. Get our exclusive in depth, reporting when you want it. A global perspective wherever you are. The major headlines in context. Mashable says. Youll never miss the latest news they will continue looking for suvivors. The potential for Energy Production is huge. No noise, no clutter, just real reporting. The new Al Jazeera America mobile app, available for your apple and android mobile device. Download it now the socalled war op coal has on coal has taken place. Some democrats joined republicans including Mitch Mcconnell saying that proposals are a disaster. This is the single worst blow to kentuckys economy in modern times. Nothing else each comes close to what this regulation will do to our state and its ability to compete. As midterm elections and the 2016 president ial race looms large, a former Republican Administration of the Environmental Protection session ace is determined to agency is determined to get her party to get real, and has choice words for women and those behind the president ial nomination. Joining us is a woman who everybody issed in the cabinet of george w. Bush as the administrator of the Environmental Protection agency and is the cochair of the Republican LeadershipCouncil Supporting socially tolerant candidates and the author of New York Times its my party too. Shes the president of the Whitman Strategy Group of Management Consulting and Strategic Planning firm in new york. You have a lot going on. I have to keep busy. You do. Great to see you. Thanks for being here. Lets start with Climate Change. President obama putting out the rules to cut power plant emissions 30 by 2030. Theres a big uproar where people are concerned that this will hurt jobs. Whats your rehabilitation. We have to look at it from a different perspective. Is Climate Change a real issue, which i believe it is. What is that costing us in deaths and children in as mow and add up the costs. What can we do . Will it have an impact on the coalproducing states. Yes, of course, are the things we can do. Can we do things to mitigate that. Yes. Look at nuclear power. If you want a base power that releases no form of Greenhouse Gases whilst producing power and its been shown as reliable and safe, that creates a number of jobs, very, very wellpaying jobs, as well as more jobs and investment in the other forms of green energy. We have to look at more of the total picture, even texas, for instance, which is heavily coal dependent has they are saying that they object to the rule, but say but we have a big investment when we see a potential for this to grow the economy, wind and solar. You have to look at the whole thing. And the tradeoff. I think its five Nuclear Reactors under construction now in the united states. Right. Is there a likelihood, given phuocy schema, three mile island, that therell be the political will to move Nuclear Forward at a speed we need to make a difference in the environment . Nuclear is about 90 of our energy reach, 70 of clean energy. There are five new construction and one a t v. A. Restart of a facility, the jobs they bring are enormous and they are about 19 left in the offer at the Nuclear Regulatory commission. What affected it was not fukushima dye eeshy, but has been the boom in shale oil. That is cheeper. Cheaper for the moment. Interestingly enough during the winter with the polar vortex we saw natural gas presses spiking. Its been an up and down thing, which is a reason you want to say look, theres no magic bullet here. You shouldnt rule out nuclear, because it takes a small i am not of iranian to produce power. Its the least expensive form of power which have. Critical of the g. O. P. Is saying that they are not focussing on the environment. If you look at the numbers, most americans are not paying attention, its the 19th important issue among 20 that we look at. Its only 14 of republicans that look at it as a significant issue. How do you change that because if that is the case. Sure, you are going to have republican candidates that want to play to the base. I can understand where they are coming from. The problem is people dont relate to change , its too big and fast. They relate to weather. That has a direct impact. What you see now more and more is people saying starting to make the connection going on. We are having ever increasing severe storms and they are getting severe. We are having more droughts, more flood, something happened that we have not seen before. Its coming at us quickly. People are saying gee, maybe we can slow this down. If you look past and back over the history of the Environmental Protection agency since it started in 1970. From 1980 to 2007, our g. D. P. Grew nicely. We were able to while we increased the population, we increased the energy use. We reduced the amount of pollutants that we put into the air. You think we can balance environmental application. We can do it. Why do you think its so hard. You have written about this, to find a middle ground. It seems silly at this point with all the science to demust the fact that human activity has effect on the environment. You write that the high per volley has meant there has been outlandish descriptions that has come true. Everything now is looked at through a partisan prison, its not how do i solve the problem, its how do i get another percentage on the relocate, not how do we solve the problem. You cant talk about immigration, and you cant talk about seouling the budget solving the budget deficit. No one comes up with plenty of solutions. There are plenty coming up there. The senate and the house come up with programs, they cant get traction. You run into that partisan political roadblock. Since you go there lets talk politics. You have been reversed to as a rhino or republican in name only. You are concerned physically but not socially. You started to say that the g. O. P. Was going too far to the right as far back as the m. E. R. S. Back as the first few years of the sent year. More rhinos are winning elections, except on tuesday we may see a very ugly race in mississippi, where the Tea Party Challenger may beat the incumbent, cochrane. Do you think the struggle for the identity of the g. O. P. Will go on. Some say it may be more centerist. Im afraid it will continue. I say that because ive seen in races where organizations like the tea party. Let me step back. The tea party when it was formed, to the extent that it was formed at all was focussed on the economy, on the deficit, on spending. I was 100 in tune with them on those orbs. It mored into issues. It morphed into saying in order to solve the fiscal issues, well sign contracts that say we will never ever do anything, which totally hamstrings you in solving the problems that we face. So i see that, but we have seen the tea party itself being captured by the more extreme elements within it. I have seen them time and again when they lose on election saying thats because we werent conservative enough. When yes win an election they need to be more conservative. Another interesting race was joanie ernst winning the primary. Cast rating pigs. I know about that. She referred to that in her ads. You see someone in an ecollect tick group. You have sarah palin. Marco rubio somewhere in the middle. You have mitt romney supporting her as an established republican. Can the republicans get together. If we understand there are different horses for different courses. The kind of issues that you run and the positions you take in new jersey and New Hampshire are different than in arizona. Thats fine. Theres nothing wrong with that as long as you have a core set of principles. For the republicans its about the economy and spending and balancing budgets, Strong Defense security and concern for the environment. We didnt define what it moons to be a republican. All the social issues. We have started to say you are with us 100 or not at all. Totally contrary to what Ronald Reagans approach was. And we define where you have to be on every issue. My husband and i have been married 40 years, we are not on the same page, but we get along fine. We seem to have more women candidates, you seem to have some success. I want to talk to you about that, but we are running out of time. I want to bring up the 2016 elections, you supported Chris Christie, you endorsed him for governor the new jersey, supported his campaign, you are a Chris Christie supporter and head of the e. P. A. Under george w. Bush, have loppingstanding longstanding ties to the bush family and you said if jed bush and Chris Christie ran, it would be awkward, very awkward. What do you think will happen, will Chris Christie run. I dont know. What will you do. I dont know that either one will run. Well wait and see. The speculation, its hopeless to speculate. Lets wait and see will either one or neither of them run. I dont know. When i said it would be awkward. The question was closed will it be awkward for those part of the Bush Administration and i said yes, because those part of the administration, stayed with it and have longstanding relations with the family, its tough to walk away. Jed was popular, and Chris Christie is a popular governor in new jersey. What will you do . Wait and see. I wont pin you down. No, you wont get me on that one. A pleasure to have you here. Thank you. Well be back with more of consider this. The spending power of children was recently measured at more than a trillion dollars. Thats right, kids. Our nest guest is trying to ensure that some of that money will be spent for good, engaging children on issues critical for their future. A hip hop artist is doing it through green rocks, to educate youth on health, environmental and social issues. Mission g rock features an 11yearold and friends saving a planet from pollution. Battle the disconcerting, disrespectful and disconbubulating moderate. Join us as you meet the most loveable squeezable, snugable, huggable, bad areasable 11yearold this side of the International Date line. You wont want to miss a second of our ackspacked gain. Your future depend upon it. Mission grock. Who would have thought Russell Simmonds will be a video game hoggual. Usa today named him one of the top 25 influential people, he revolutionized music and koult our, founder of death jam, launching ll cool jay, run dmc, public boys, the list goes on and on. He influenced National Policy and has a new back success through stillness meditation made simple. Russell simmonds, great to have you with us. Great to be here. Video games are a great way to reach out to kids. They are outlines on the gadgets. What do you hope to accomplish . Its educational about the environment and take many shapes as it goes through other forms of media. The first game entered number one on the nine to 11 chart and on the kids chart it achieved status. Its an ongoing status to approach the game, and well build up different elements of different places to go with it. The characters are great, more ethnic than usual. Video games dont have a lot. And its a chance to educate without being preachy. Thats what you are trying to do, have them have fun. Thats right. But learn. Thats right. Music plays sa big part of it. We have a major music component. I dont think the Music Industry is intreg deprated in the gaming industry. We do a lot of that. The Music Company and the digital, we put out a record every week. Well download the record to play with the game. It will be fun and other hit records will be available. Thats something you focussed on about how important music can be to a kids education. Absolutely. Music is good for stillness. We need people to practice and proosht art. And appreciating art in music, especially, in all the scripture and spiritual practices, music brings you to stillness, and that is basically where happiness resides. People are drawn outside of the core. Where music and art brings you to the cause. I just believe in it wholeheartedly, and i like the expression of the ads. Thats what it is, music, poetry, comki, artistic expression. The dug tall company is Digital Company is tied to this. You look at the amount of things involved. Its difficult to believe you have a time for half, much less all of it. That book, you go to chicago. Ill give ron emanuel to teach quiet time in schools. I have all the ranch in the world because as you must know theres tremendous research about brain functionality and kids focussing and functioning and having relationships with the world that quiet time has been a tremendous asset and the Scientists Say it, its not just all the profits and religions and teachers, its the scientists telling us that we need to meditate. You wrote in the book about it. How did it help you . I meditate for 20 years. My name is rush. You do good work in the perhaps. The more you expound on present moments, the greater your realship with the world and level of happiness. The idea of meditating twice a day for everyone is worth it to slow down. When you slow down and operate from a still mind, meeting nothing attracts everything. The neediness of the world is the sauce of suffering. The stillness is the cause of happiness, we want to give people a chance. Thousands meditated and talked about it. Its not in the school systems. Wherever we have it, its a tremendous success story. I want to spread that. Can it be successful with kid. I meditate with my kids. Is it easy for you to get the kid to do it . Thats my question how do you get a 13yearold boy to sit and meditate. I dont know if my 14yearold would do it. My daughter started attate, the other at 10. One is 14, one is 11. They meditate before school. Theres so many schools around the country where we have success with kids and quiet time. You sit, preach the mantra, before you know it the kid is out, going deep into meditation. Adults may have trouble. Kids are good. Good at meditating. You have you learn, it will change your life. I gave oprah, dege , and other ellen degeneres, and other people it changed their lives and they spread the word. Its an important tool. Making poetry and comedy and art successful is good. Making art is a great accomplishment. You add vo kated that, and the importance in schools. In tv schools they spend money on arts. Kids do better in maths and social studies. Are you disappointed at where the Music Industry has gone over the past 30 years. If 60 kids cap be shot in a weekend in chicago, and doesnt make the news feed, an artist can talk about it. Sad realities can be reflected through poetry. And the truth. People dont like sexual content, thinking it sexual, racist homophobic. The racists are not as racists areas that are parents. I dont feel that a poet should be stiffled. They say things you dont like, you think oh, my god how can they say this. A man thinks about sex every 11 seconds. I know its been argued. Okay, 20 seconds. Why cant an artist sipping about it . His job is to express what is on the mind of people. Theres a question of whether it goes too far. They all say that. Its not always administratorifying, its stating the reality. It glorifies the violence. They say in their world that happens. Sorry if you dont live in a neighbour hood they live in, im glad they reach you. They say f to police. Dialogue had to start between community and the police, it wasnt stop and frisk, tv lay the kids on the ground in compton and figure out what was in their pockets. You spoke out about that and a lot of other things, drugs, over incarceration of africanamerican youth, gun violence so many issues that you have been out in front of. What is going to be your main focus now . My main focus. Is it there a main focus . If my celebrity is valuable to envans or support an effort to enhance or support a change, you may know 40 million animals born into bad press is not what was meant. Out the grain in the water and oil do i look sick. Im 56. I dont feel sick. I feel okay. I dont eat animal 15 years. I dont think its necessary to poison ourselves. You see the report op beef. 30 of your protein came from beef protein, that would be a fixed amount of carr sinno fence it would be like 20 cigarettes a day. Theres so many conflicting reports. It virtually doesnt increase cancer. Many billions of dollars went to altering those results. People like to believe that if they ate meet. A lot of conflicting reports on diet. You go that route. You are involve in everything. Good to see you. My pleasure. Russell and his book is on sale. The game is available for download. Consider this will be back. Theres more to finical news than the ups and downs of the dow. For instance, can fracking change what you pay for water each month . Have you thought about how Climate Change can effect your grocery bill . Could Rare Minerals in china effect your cell phone bill . Or, how a hospital in texas could drive up your health care premium. Ill make the connections from the news to your money real. Todays data dive examines a dying trend in High School Year books. These days fewer schools are having votes to decide who is likely to succeed, least likely to succeed or most popular. The Journalism Association says two decades ago 75 of school year books included the titles. This plummeted to 25 now. The reasons vary. In our Litigious Society there are legal concerns by some that feel labels like worst reputation or most likely to have a conversation with himself could hurt students prospects in the future of the the positive labels can be an issuement the wall street journal reported on a study saying being named most likely to subseed turned out to be a burden. A study found those voted likely to succeed earnt 12 more than their peers by the time they were in their mid 20s. Some proved how accurate labels can be. Sandra bullock is a loved actress and selected mostlikely to brighten your day. Angelina jolie is voted best dressed and still has those honours. On the other hand negatives may not mean much. Buzzfeed reported tom cruise was voted least like i had to succeed. Hes a huge success. Sylvester stawell own was voted most likely to end up in an electric chair. Then theres Robin Williams named funniest and least likely to succeed. His classmates were halve right. Well be back with more of consider this. Have you wondered why we choose it eat what we do . Have you eaten more cupcakes in the last decade than in the rest of your life or did you drink a kale smoothy because someone swore it tasted good and was good for you. Do you like bacon . If you aped yes to any of those you may have fallen victim to a food trend. How do the food fads get started and who decides what food will be the next big thing. David sax joins us, and is the floor of taste makers why we are crazy for cake makers but fed up with fond u. Lets talk about cupcakes. I remember having a cupcake. I never would have imagined stores that only sold cup kacks. Your book begins with a sex in the city bakely. Cupcakes were featured on the show. You credit or blame sex in the city for setting off the cupcake trend calling it the first identifiable trend of the 21st century. I live in miami. There are two cupcake only Stores Within a mile of my house, because of a tv show . I think it was a trieffective 21st century phenomenon. Sex in the city was the beat of the butter cream wings that kicked off the hur gain. You had two powerful factors that came in. One was september 11th. This was a time when minister were turning to comfort food generally as a trend. Fried chicken, macaroni and chose. Gourmet Grilled Cheese sand whips. The cupcake was perfect. What could be more comforting, bringing you back to a happy memory than the thing that gave you the great amount of joy. It coincided with the rise of the internet, the rise of food blogs and facebook and 2002er. So that when someone opened a cupcake bakery, when people started a group of cupcake lovers, or when someone decided to share a recipe. Now they were doing it with the rest of the world. Quickly you saw the cupcake phenomenon grow from a local phenomenon in new york to several that came out of the bakery, to a national phenomenon, to cities all over the united states, and now to something that is in every city in the world. Did you know their are cupcakery stores devoted to cupcakes in lahore pakistan, and par a guy. In some of the most unexpected places on earth, where they dont have apple stores, but have cupcakes. Lots of social trends that factor into something that you said in the case of the cupcake. Who are mostly the people who determine how these trends begin. Who are, to use the title of your book, the taste makers. Well, i think trends almost always start with entrepreneurs. They could be chefs, farmer, people who are starting a new packaged food business maybe a line of cookies or crackers or packaged drinks. They tend to be smoked. Its rare that its big business, large food chains and restaurant chains that are doing that, starting trend because they tend to be risk adverse. Its the Silicon Valley model. You have people who have an idea and say lets make, you know, new interesting cupcakes or lets take a doug nut and combine it. Then theres another level of taste makers who take the friends which might be small local fads, things that are regenerating press and attention, and bring them to a wider audience, they inflate them to they trickle to the mass market. A lot of it is trickle down, starting from celebrities, a famous chef, someone who has an appearance on the sprinternet, media. You bring up an example of bacon, in that case it was bottom up. Yes, it can happen the other way. Its rare. The bacon trend was interesting. The pork industry in the late 1990s, and early 2000 pushed the consumes of bacon to burger king and wendys and denning, because the lowfat diet trend of 1980, and 90s hurt the pork belly prices that pig producers begged them to do something. They developed a precooked round bakion to be put on burgers and sandwiches that were easier and cheaper than the restaurants cooling them. If you cook bake job, its ceezy and messy. The burgers and sandwiches kicked off a trend which went the other way, and it went into high end restaurants with cooks using bacon, and people putting bakons into desserts, taking it into iceceement. Theres bacon lip administrators, and a bacon coffin, looking lying its made out of bacon, i believe the company that made it sold three or four. Someone is buried in bacon. You mentioned it could have consequences that are not always good, that antioxidants could be worth millions. And doubts about whether they help us. Most Health Trends are benign if not beneficial. They introduce us to tastes, flavours, culture and ideas. Health and diet trend have an edge to them. A couple of years ago, to sum up what you said, there was a product called 7up. They have many favors, berry flifs. This is a regular can of 7up, just a lot of fat and sugar water basically with a bit of fruit juice in it. Because, you know, those were dark fruits and antioxidants give fruits pigments, they thought they could called it antioxidant. People were probably pieing the product and drinking it feeling that it will make them healthier because dr oz said it was good or i read that antioxidants will help with cancer or heart attacks or weight loss. And the line between Beneficial Health ingredient or health trend and smaik oil is snake i will is thin. Food companies walk over it too often. A lot of caution. It led to a lot of dietary choices and restrictions that made modern eating complicated. Its really fascinating about how these videoed trend start and end. Again, the book is testmakers. David sax. Great to have you with us. The show may be over, the conversation conditions on the website. Aljazeera. Com considerthis or facebook or google . You can also find us on twitter. See you next time. Couple of experts and leave. One producer may spend 3 or 4 months, digging into a single story. At al jazeera, there are resources to alow us as journalists to go in depth and produce the kind of films. The people that you dont see anywhere else on television. We intend to reach out to the people who arent being heard. We wanna see the people who are actually effected by the news of the day. Its Digging Deeper its asking that second, that third question, finding that person no one spoken to yet. You cant tell the stories of the people if you dont get their voices out there, and Al Jazeera America is doing just that. Were here at the darrington unit, which is a maximum security prison on the outskirts of texas. Jimarquez holland is 20 years old. Hes been imprisoned here for three years. To me, i feel like what i was doing was petty. Petty crimes i never thought in a million years that i would be 17 and in prison. Never thought. Whenever the judges said, we send you to prison, i couldnt even believe it. His criminal record began when he was in just sixth grade