What values are driving customer loyalty
Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior
Covers market data for 2020, 2021, until 2025
Market trends (drivers, opportunities, threats, challenges, investment opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Toys Market in Europe: Product Landscape
Activity toys include products such as frisbees and hula hoops, which are used for recreation, sports, fitness, and juggling. The demand for outdoor and sports toys will rise due to factors such as the growing concerns of childhood obesity and other health problems. Moreover, the expansion of the middle-class population, the declining child mortality rates, and the increasing birth rate will influence the growth of the market. The growing disposable incomes and the rising household final consumption expenditure will increase the spending power among consumers. This will enable them to purchase construction toys, especially premium, and branded categories, thereby driving the value sales of construction and activity toys. Market growth in this segment will be slower than the growth of the market in the soft toys and accessories, outdoor and vehicle toys, and games and puzzles segment.