Top trends: Most-read stories on APAC beauty market and consumer insights
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight A.S. Watson’s insights into the future of retail, P&G’s efforts to bridge the online and offline divide and the new make-up needs and concerns emerging as a result of COVID-19.
1 – New retail standards: A.S Watson highlights the five trends that are shaping the future of its retail business
For the firm, retailing today is all about the O+O shopping experience. Said Freda Ng, Watsons International’s chief digital officer, who stressed this was not the same as online to offline (O2O).