“Every area of trouble gives out a ray of hope.” — John Fitzgerald Kennedy
The tallest tower in the world is hoping to become a global beacon of hope through an initiative that asks people to show their humanity and commonality in an era of turbulence.
Officials at the Tokyo Skytree utilized the worldwide observation of Earth Day to launch its “Tree of Hope” project that encourages visitors to write positive messages on colorful ribbons and attach these to the designated “tree” which stands on display on the structure’s 350-meter observation deck.
Standing 634 meters tall, the Tokyo Skytree is recognized by Guinness World Records as the tallest tower in the world. That fact, and its unique location, played a crucial role in determining the concept behind the “Tree of Hope” campaign.