Bugatti wants to set new standards for sound systems.
Bugatti is no stranger to setting new performance benchmarks. The Chiron Super Sport 300+ became the first production car in the world to break the 300-mph barrier, while the bonkers Bolide track concept is capable of reaching speeds of over 310 mph based on simulations and features world-first aero technology.
Now, Bugatti is branching out into home entertainment to set new standards for sound systems. The automaker is teaming up with German audio company Tidel to launch a new range of premium audio systems that will "establish a new category of sound systems, underpinned by unrivaled exclusivity and high quality like no other" to create "the Bugatti of home audio."