Promoted
from
Oracle Advertising
We can use entirely cookie-less solutions to prospect effectively. Start today however, because the cliff face is looming.
As marketers prepare for the demise of third-party cookies, Oracle Advertising senior director, JAPAC, Matt Bennathan says it’s the one of the biggest opportunities to improve the industry for the better.
Next year will present one of the biggest opportunities in adtech. When Google drops third-party cookies from Chrome, advertising online changes for the better, forever.
People are fed up with companies they don’t know misusing an understanding of their personal habits online. Smart CMOs realise this has the potential to damage brands. Regulators have listened and are acting globally. Walled Gardens are shoring up dominant positions under the guise of privacy.