As an Australian consumer who didn’t have access to the same depth of Black beauty experiences or products as US customers, Maeva wanted to start shifting industry power structures. “I knew I could take all of these ideas and insights I had collected about what should be happening in the market and create a brand that’s part of the movement towards creating a more diverse beauty industry.”
Maeva has always been someone who created her own opportunities. Bread started off as a side hustle, but she knew it could be something bigger. Still, the process of fundraising to launch the brand took a few years. “In those early days, getting tangible help was a challenge. I knew what we were building, and I had the confidence that it would work out. But we needed resources and funding to be able to do it.”