The European Green Deal is arguably the biggest ambition of the current European Commission and EU leaders agree on the need to accelerate Europe’s transition to a net-zero industry. While the EU agreed to invest part of its 1.8 trillion budget euros into accelerating the transition to a more sustainable economy, it needs to get better and faster at moving tech ideas towards the marketplace. Several related questions arise, among which: How Europe’s climate policies and tools can help set the right research and investment priorities to help make it happen?